Pepsi Takes Over Times Square Before Super Bowl
PURCHASE, N.Y. — Pepsi, the official sponsor of the Super Bowl XLVIII Halftime Show featuring GRAMMY® award winning artist Bruno Mars, today announced additional activations taking place in New York …
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Andrés Iniesta to Be Featured in Powerade Campaign
ATLANTA — Andrés Iniesta who memorably scored Spain’s winning goal in the 2010 FIFA World Cup™ Final, will be featured in the new Powerade campaign “There’s Power in Every Game.”…
GoodBelly Responds to SOS Calls of Sick Cruisers
BOULDER, Colo. — GoodBelly, a line of delicious probiotic juice drinks formulated for daily digestive health, is responding after passengers aboard the Royal Caribbean Explorer of the Seas cruise ship…
SodaStream to Develop Sparkling Drink Concentrates With Welch’s
CONCORD, Mass. and AIRPORT CITY, Israel — SodaStream International, Ltd. (NASDAQ: SODA), the leading manufacturer of home beverage carbonation systems, today announced a strategic agreement with Welch’s, a family-farmer owned…
True Drinks Announces New Distribution at Rite Aid
IRVINE, Calif. — True Drinks, Inc. (OTCQB: TRUU), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles,…
Cuba Beverage Company Announces New England Distribution Deal With Core-Mark
SAN DIEGO — San Diego-based Cuba Beverage Company (OTC Pink: CUBV) announced another distribution deal with Core-Mark for New England. Core-Mark purchased product for New England and it has been…
Ti Tonics Announces Agreement With The Better Drinks Co.
Ti Tonics Ltd, makers of an award-winning range of antioxidant infused “superteas”, and The Better Drinks Co. (parent: Asahi Holdings) today announced a major distribution agreement. The New Zealand-based company…
Reed’s Announces Partnership With Online Grocer FreshDirect
LOS ANGELES — Reed’s, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that FreshDirect has authorized Reed’s, Virgil’s and Reed’s Culture Club…
Coca-Cola Launches Super Bowl Ad
ATLANTA — On Sunday, teams from Seattle and Denver won’t be the only ones trying to go all the way. On game day, Coca-Cola will tell the story of a…
Kombucha Brewers International Hosts Industry Conference
SANTA MONICA, Calif. — More than 40 Kombucha Tea companies representing over 90% of the commercial Kombucha bottles, cans and kegs available at retail gathered from around the world on…
Powerade Launches Brand Page at Online Fitness Portal
COPENHAGEN, Denmark – In an effort to bolster compelling website content while providing brands a way to connect with fitness enthusiasts, Endomondo this week launched a Brand Pages service for…
PGA Golfer to Endorse Avitae
CLEVELAND — PGA Golfer Kevin Streelman has signed a two-year endorsement agreement with Avitae USA, LLC, the leader in the innovative and fast-growing caffeinated water category. It is his first…
Mott’s Announces New Juice Lineup
PLANO, Texas — Mott’s is starting off the New Year with a “Rush.” And a “Surge.” And a “Boom.” The recognized leader in branded apple juice and apple sauce, Mott’s…
NY2O Joins the Drink Up Initiative
NEW YORK — NY2O, the premium bottled water from New York, has joined the Drink Up initiative, which encourages people to drink more water more often. NY2O will incorporate Drink…