While Not Beer co-founder Dillon Dandurand acknowledges Liquid Death’s appeal as an alcohol alternative, his brand aims to make that relationship and positioning even closer by calling out the contrast in the most obvious way possible.
Every now and then, we all deserve a little treat, and The Vita Coco Company (NASDAQ: COCO) has just what you need. Its flagship coconut water brand, Vita Coco, is introducing Vita CocoTreats, a new coconut milk beverage crafted for those moments when you’re in the mood for something light, sweet, and satisfying.
Betty Booze, the sparkling low-ABV alcoholic beverage brand founded by entrepreneur and actress, Blake Lively, announces the next phase of its brand growth strategy with the release of two new ready-to-drink (“RTD”) cocktails and a national distribution partnership with Southern Glazer’s Wine & Spirits.
Uncle Waithley’s Beverage Company, the award-winning mixologist-crafted, Caribbean-inspired flavored beverage producer known for its authentic flavors and cultural connections, is thrilled to announce several exciting developments as it embarks on its next phase of expansion.
Bobelo, the trailblazing beverage company recognized for its pioneering powdered self-carbonation technology, celebrates its rapid expansion into over 500 retail locations nationwide in less than six months after expanding out of ecommerce.
Alt-Dairy creamer brand Nutpods has a new CEO. Founder Madeline Haydon said today she is moving on, passing the torch to new CEO Matt Witherell, the former CEO of Humm Kombucha.
Fewer displays in BevAlc, notably in premixed cocktails, beer and cider, should be considered a warning sign for suppliers, according to a new report from Circana.
Cove Drinks is pleased to announce the national debut of Cove Soda in 530 Costco warehouses across the U.S.
Chicken Cock Whiskey has released a new limited edition Double Oak Single Barrel in partnership with PGA TOUR Pro and whiskey enthusiast Kevin Kisner, whom Chicken Cock Whiskey signed a multi-year partnership with last year.
What role can bars and mixologists play in protecting Earth’s fragile environment? It’s a question that Torres Brandy is attempting to answer via its innovative Zero Challenge competition, which is designed to promote a new paradigm in hospitality by aligning cocktail culture with environmental responsibility.
Simple Sips Fresh Cocktail Mix is pleased to announce state-wide retail distribution with Texas Grocer, Central Market, an H-E-B Grocery Company.
Local Weather, the 100% recyclable sports drink known for its innovative approach to hydration for athletes, creatives and makers of all kinds, is introducing a refreshing, new Wildberry flavor to its lineup.
America’s number one cocktail is… still number one. The margarita retained a fifth of all cocktail sales on-premise in the last quarter of 2023, followed in popularity by the martini and Moscow mule, according to new data released by CGA from NIQ.
The BIG3 announced the return of longtime partner Monster Energy for the 2024 season. In addition to being named the Official Energy Drink of the BIG3, Monster Energy will activate in each of the league’s 10 arenas and present the third annual Monster Energy BIG3 Celebrity Game on August 18, 2024, at TD Garden in Boston, MA.
