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OPTIMIST Launches First Ready-to-Drink Offering with Cali Spritz

OPTIMIST, the Los Angeles-based beverage company known for its award-winning, non-alcoholic distilled botanical spirits, announces today the launch of its first ready-to-drink offering. Almost three years of research and development, sipping and serving OPTIMIST cocktails in some of the best bars and restaurants across the US, has resulted in an RTD collection of four alcohol-free riffs on their favorites, one for each flavor profile in their spirits range, starting with the Cali Spritz.

Within ‘Intimidating’ Category, American Single Malt Whiskey Brands Seek Education & Evolution

In a move that confirmed growing consumer thirst for what was once a niche spirit, last year the U.S. Tax and Trade Bureau (TTB) announced that it is on the cusp of releasing an official definition of American single malt whiskey, the first new spirit category to be defined in several years. As producers await the official standard, we checked in with several leading brands about what it means and what comes next.