News

Elmhurst 1925 Announces Release of Milked Coconuts & Cashews

Elmhurst 1925, maker of simple, nutritious and incredibly delicious plant-based dairy products, announced the expansion of its flagship unsweetened plant milk line with its newest offering: Milked Coconuts & Cashews.

Mash & Mallow Launches S’mores Whiskey

Mash & Mallow, a new craft whiskey brand, announced its debut whiskey with flavors of rich chocolate, toasted marshmallow and graham cracker for an authentic s'mores-influenced experience.

Introducing Beach Club Seltzer

Beach Club, the new and flavorful vodka seltzer, launched with four activity driven flavors, Lake Mode – Blue Raspberry, Beach Vibes – Raspberry, 16th Hole – Cranberry, Summer Soiree – Fruit Punch, all sold in current 4-packs.

NACS: Celsius Steps (Back) Up to 16 oz. Format

Celsius' rise to the third-largest energy player has come as the brand has cultivated a more approachable, female-friendly positioning in which its 12 oz. can format played a key role in bringing new consumers into the category.

How Brands Are Addressing Non-Alc’s Biggest Barriers

Despite non-alc’s momentum, only 26% of the U.S. consumers moderating their alcohol, say they are drinking no-alcohol alternatives to their favorite full-strength drinks, citing barriers around taste and lack of availability, according to a recent report from bev-alc data firm IWSR.

Ross & Squibb Announces Return of Remus Gatsby Reserve

Ross & Squibb Distillery announced the return of the most-limited member of the Remus Bourbon family: Remus Gatsby Reserve 2023 Edition. Released to celebrate F. Scott Fitzgerald’s legendary novel, “The Great Gatsby”, a century ago – from the events in 1922 that inspired the novel to its publication in 1925 – Remus Gatsby Reserve is bottled at 98.1 proof (49.05% ABV) and offered in ultra-limited quantities at a minimum suggested retail price of $199.99 per 750-ml bottle. 

Beekeeper Coffee Co-Founders Talk NBA Inspiration, Market Moves

Pressurized margins. Competition from all sides. A scary high failure rate. Breaking into RTD coffee is not for the faint of heart. But with the backing of a seasoned team of brand builders and well-connected operators, Beekeeper thinks it has a shot.