Dynamic drinks brand Sneak Energy will launch its own branded ouija board as part of its new Halloween campaign - Satanic Cult. Stirring up a cauldron of excitement this spooky season, the UK’s leading powdered energy drinks brand will also launch a new flavour, Candy Apple, as well as themed merch encouraging customers and fans to embrace the supernatural.
Functional beverage brand Barcode has been building its business through tight connections in the NBA. Now, the L.A.-based brand is upping the stakes from players to teams, announcing today it has been named the official fitness water of the Brooklyn Nets.
Proper No. Twelve Irish Whiskey, founded by multiple weight MMA champion and entrepreneur Conor McGregor, announces today it is an official partner of the NHL hockey team the New York Rangers.
Victor George Spirits announced today the release of its Fort Mose’ 1738 Rye Whiskey, the second product under the brand with the other being gold medal award winning Fort Mose’ 1738 Bourbon released in June of 2022.
To celebrate it milestone 100th anniversary, Cutty Sark is releasing an Anniversary Limited Edition on its original range.
Desolas Mezcal announced it has closed a friends and family round of investment which includes Miami Heat sharpshooter Duncan Robinson.
Global premium drinks pioneer, Drinksology Kirker Greer (DKG), has appointed Ali Pickering as its new chief marketing officer, completing its executive team lineup.
Teremana Tequila is proud to announce its partnership with Another Round Another Rally (ARAR) to support the hospitality community this holiday season.
U.S. independent bottler Two Souls Spirits is welcoming the cool weather of whiskey season with their Fall 2023 release. Featured are single barrels from two family-owned Wisconsin distilleries: Yahara Bay Distillers (Fitchburg, WI) and J. Henry & Sons (Dane, WI).
Colossal launches first-ever bartending competition sponsored by Dos Hombres to benefit KIND campaign
Beverage sales in the convenience channel remained “healthy” in Q3 2023, up by 4.4%, despite decelerating from stronger 6.6% growth in Q2, according to the latest Beverage Bytes survey of retailers conducted by Goldman Sachs Equity Research.
After working for nearly seven years developing the technology to “craft a more sustainable sip,” Massachusetts-based Zenso Labs is toasting to its success. Last week, the company announced its entry into the beverage industry via two alcoholic RTDs – a Pear Ginger hard seltzer and a canned Moscow Mule.
Celebrity spirits are growing sales on-premise— and at a premium. Consumers are paying 73% more per drink for a celeb-backed spirit at bars and restaurants, according to Union’s OnPrem Insights which gathers data from over 1,000 high volume accounts using the POS platform.
Put your superstitions aside this October and enjoy a sweet treat from The Kraken Rum. For this spooky season only, the delightfully dark rum brand has partnered with New York favorite, Dough Donuts, to offer a taste of the forbidden depths in dessert form.
