MAKA Launches in Gelson’s Markets
MAKA’s award winning RTD organic wheatgrass beverages in fruit-forward, energizing, and refreshing flavors will now be offered chain-wide at Gelson’s Markets. The 27-store rollout is scheduled for later this August.
News
Judge Dismisses RISE Brewing’s Trademark Suit Against PepsiCo’s MTN DEW Rise Energy
A New York federal judge yesterday dismissed a years-long trademark suit from nitro cold brew maker RISE Brewing Co. accusing PepsiCo of using a “confusingly similar” name for its MTN DEW Rise morning energy drink.
Amari Launches Better-For-You Sports Recovery Drinks
Louisville-based Amari, a market leader in the sports recovery drink category, is pleased to announce that the company has pivoted from its original powder supplement to a new line of ready-to-drink beverages, offering everyday athletes a unique recovery experience.
Taste Radio: New Or Exciting? It Helps To Be Both, But If We Had To Pick One…
The hosts discussed a celebrity foodie’s new glitzy brand of $10/box pasta, the debut of a black-owned and gastronomic-inspired brand of toaster pastries at Target; French’s sweet limited-time partner and a brief recap of the recently held 2023 Tales Of The Cocktail convention. Also featured is the latest edition of Special Ops with Andrew Guard, in which the operations expert shares his take on both opportunities and challenges that are impacting new and emerging beverage and food companies.
Longbottom & Co. Announces New CEO, Jake Mackay, and Launch of the UK Brand in New York
NEW YORK, N.Y.— Longbottom, the brand shaking up the stale world of tomato beverages, announces Jake Mackay as their new Chief Executive Officer. As a Founding Partner in the business…
Fee Brothers Launches Spicy Habanero Bitters
Habanero Bitters is the newest flavor in the Fee Brothers beverage-enhancing lineup. This is the 21st flavor of Bitters from the brand, which has been in operation since 1864.
Torani Launches Sweet Heat Syrup
Torani, a leader in the flavor industry for nearly 100 years, announced the newest addition to its portfolio of more than 150 syrups and sauces: Torani Sweet Heat Syrup.
This Week’s New Products: Mango Chile Sparkling Water, Pumpkin Spice Protein Powder and Ube Milk Tea
In this week’s roundup of new products, TWRL whips up a modern twist on classic black tea, Orgain gets a head start on pumpkin spice season and Aura Bora spices up its collection of sparkling waters.
G FUEL and Capcom Unite Mega Man with His Trusty Robotic Dog Rush for New Cherry Slushie Energy Drink
G FUEL is teaming up with Capcom once again for their second energy drink flavor inspired by the iconic Mega Man franchise, Mega Man Rush, which is now available for pre-order at GFUEL.comas a Collector’s Box bundle and standalone 40-serving Tub while supplies last.
Monster: Plans for Bang Become Clearer In Q2 Earnings Call
After completing its acquisition of Bang manufacturer Vital Pharmaceuticals’ assets on July 31 for $362 million, Monster co-CEO Rodney Sacks said during the company’s Q2 2023 earnings call yesterday that it is now preparing to fully integrate its former rival into the Monster Energy system.
“The Pathway to Success is Very Narrow”: RTD Vervet on Shutting Down
Vervet, a farm-to-can sparkling cocktail line, announced yesterday it is winding down its business after the marketing costs required to compete with the recent influx of other RTD cocktails made the business unviable.
The Plug Drink Expands with KeHE and Five Distributors
The Plug Drink (“The Plug”), the leading all-natural plant-based recovery brand focusing on liver health, is delighted to announce an extensive expansion in its distribution network through successful partnerships with six key distributors across eight new markets.
Distribution Roundup: Mixly Expands In Midwest, Space Tea Goes National At Sprouts
Premium mixer brand Mixly hits 80 HyVee store shelves while both kids drink maker PLEZi and adaptogenic iced tea company Space Tea go into Sprouts Farmers Markets. Non-alc marketing firm SipSteady partners with Handcrafted Wines and Spirits to bring more zero-proof brands to Midwestern store shelves.
NIQ: RTDs Reach $10B, Spirits and FMBs Drive Growth
Ready-to-drink and serve products have surpassed $10 billion dollar sales in off-premise channels in the latest 52 weeks ending July 8, representing a 7% increase compared to the previous period, according to an NIQ report released on Wednesday.