People Moves: Coke Prioritizes Digital With New Executive Role
Recent beverage industry leadership changes include Coke's new digital role, executive changes among THC drinks and a new VMG partner.
News
Taste Radio: Spend Less, Move Slower. Why Burlap & Barrel’s Blueprint Works.
Burlap & Barrel didn’t chase scale – and that’s why it’s winning. In this episode, Ori Zohar, co-founder and co-CEO of the single-origin spice brand, explains how resisting the urge to go mass, staying profitable, and focusing on quality and relationships helped build a durable CPG brand.
With Big Sipz and Private Label, Patco Brands Readies for the Next Phase of RTD Competition
Patco Brands launched in 2012 with a margarita business and a family-run operation. More than a decade later, the company has quietly evolved into one of the largest producers in the agave wine and ready-to-drink (RTD) space, operating at a scale that rivals far larger beverage groups while maintaining the agility of an independent.
Red Bull Revamps Roster, Adds Pascal Siakam Limited Release
Red Bull has added recent seasonal varieties to its permanent lineup and launched a new LTO can with its NBA athlete Pascal Siakam.
Texas Citrus Drinks Producer Buda Juice Goes Public
Buda Juice, Inc., a Texas-based manufacturer of cold-chain “UltraFresh” juice, went public this month, with shares trading on the New York Stock Exchange’s American exchange as of January 8 under the ticker symbol “BUDA.”
Asahi Brings Premium RTD Cocktail Brand to U.S.
Japanese beer giant Asahi is deepening its U.S. presence with the national launch of its premium ready-to-drink (RTD) vodka and soda cocktail.
Bloom Readies For Olympics With First Athlete Partnership
Bloom Nutrition is already hitting the ice with its first-ever athlete partnership in anticipation of the Winter Olympic Games next month.
Barbie’s Licensing ‘Moment’ Continues With Relaxation Beverage
Moment relaxation beverage is entering 2026 with a Barbie licensing deal and a caffeinated drink line that aligns with trends toward women-positioned energy options.
Marketing: Culture Pop’s Duet with Noah Kahan; Electrolit Teams with U.S Soccer Star
Massachusetts-based probiotic soda brand Culture Pop is teaming up with fellow Bay Stater Noah Kahan, a Grammy-nominated folk pop artist, for a limited edition flavor launch this month.
Female-Led CPG Brands Nemi, Tuyyo and Todo Verde Merge
Cactus snack maker Nemi, seasoning blend producer Todo Verde and powdered beverage platform Tuyyo have merged under the Tuyyo Foods name.
Non-Alc Wilderton Aperitivo to Shut Down Operations After Seven Years
Wilderton Aperitivo, a zero-proof spirits brand that opened the country’s first non-alc distillery, is winding down operations after nearly seven years in business, citing a challenging capital environment.
Jones Soda Projects Triple-Digit Q4 Sales Spike in Preliminary Earnings
Jones Soda posted preliminary earnings results for its Q4 and full year 2025 report, with the craft soda maker anticipating a triple-digit net sales growth for the final three months of the year.
Taste Radio: Innovation Aplenty At A ‘Faire.’ An Indication For 2026?
From ginger shots and lentil crisps to sparkling bone broth and cinnamon water, the hosts hit the floor at 2026 Winter FancyFaire* in San Diego to sample what’s next in food and beverage. The hosts discuss standout brands, innovative concepts, smart packaging and evolving brand strategies that reveal where wellness, snacking and functional drinks are headed.
New Products: Collabs from Starbucks and Culture Pop, ‘Wicked’ Cold Brew and NOBULL Nutrition
This week’s new products roundup features collaborations from probiotic soda brand Culture Pop and Starbucks, ‘Wicked: For Good’-themed cold brews from Pop & Bottle and the latest protein innovations from Koia, PRIME, Silk and more.