NBA Star Chris Paul Joins $2.5M Round For Hydration Mix Buoy
Hydration supplement Buoy has closed a $3.5 million round that brings NBA All-Star Chris Paul to the cap table as an investor and brand ambassador.
News
Crown Royal Kicks Off National Military Appreciation Month with Partner CreatiVets and Country Music Star Mitchell Tenpenny
May is Military Appreciation Month, and to kick off the month-long observance, Crown Royal is honoring those who serve our country in partnership with country music stars Mitchell Tenpenny, Meghan Patrick, Vince Gill, and Jameson Rodgers and charity partner CreatiVets.
SoulBoxer Cocktail Co. Introduces Three New Bottled Cocktails
SoulBoxer Cocktail Co., a premium, ready-to-pour, bottled cocktail company, is excited to announce the release of three new bottled cocktails to their collection.
Electrolit to Quench Thirst and Keep the Good Times Rolling at the Shaky Knees Music Festival’s 10th Anniversary
Electrolit, the preferred premium hydration beverage made from high-quality ingredients, announces its partnership with Shaky Knees Music Festival 2023.
Talking Rain Beverage Company Appoints Katie Giesler as Vice President of Sales, National Accounts
Talking Rain Beverage Company announced the appointment of Katie Giesler as Vice President of Sales, National Accounts.
Costa Tequila Continues to Innovate with the Release of a Premium Coffee Liqueur, Costa Café
Costa Tequila releases Costa Tequila Café, a new tequila-based coffee liqueur. Made with Blue Weber Agave and Mexican coffee beans, Costa Café (35% ABV) is a mild yet smooth offering featuring natural coffee flavors including caramel and vanilla.
Monaco Cocktails Named Official Hard Lemonade and Canned Vodka of UFC
UFC, the world’s premier mixed martial arts organization, and Monaco Cocktails, a leader in the canned cocktail space, announced a multi-year national marketing partnership focused on Monaco’s ready-to-drink (RTD) Hard Lemonade beverages.
Santa Fe’s Altar Spirits Rebrands as As Above So Below
Santa Fe’s locally owned distillery, Altar Spirits, will now be known as As Above So Below to better position the distillery for future expansion across New Mexico and the United States.
Marketing: Espolón, Don Julio, Teremana Gear Up for Cinco; Kicks from 21 Seeds; Belvedere Taps Pro Ballers and Skateboarders
Footwear company Birdies and infused tequila 21 Seeds have teamed up to launch a “Top Shelf” sneaker collection, inspired by “empowered women who call the shots.”
Alma Del Jaguar Tequila Launches in the U.S.
Morningside Brands, Inc. announces the launch of Alma del Jaguar Tequila, a handcrafted, 100 percent blue weber agave tequila that is sustainably produced and certified additive free.
Fordham Lee Distillery Releases New Orange Dreamsicle Cream Liqueur
Known for creating exquisite spirits, Fordham Lee Distillery adds Orange Dreamsicle to its lineup of grain-to-glass cream whiskey liqueurs. The refreshing addition is ready to drink over ice, can be mixed into milkshakes or used to reimagine an Old Fashioned.
Monster: Q1 Net Sales +11.9% As ‘Beast’ Boosts Booze Division
Boosted by triple-digit growth from its nascent alcohol division, Monster Energy beat analysts’ predictions in reporting an 11.9% year-over-year rise in net sales in its Q1 2023 earnings report on Thursday afternoon.
Sazerac CEO Mark Brown to Step Down, Replacement Named
CEO of Sazerac Mark Brown plans to leave his role next month, according to reporting by Louisville Business First. The move is part of “a long-signaled and eight-year succession plan,” that will see Brown move to the role of executive chairman.
Híjole! Named Official Tequila of New York Mets
Híjole! (pronounced ee-ho-leh), the internationally awarded silver tequila headquartered in Tequila, Jalisco Mexico, is proud to announce it has been named the Official Tequila of the New York Mets.