Illicit Elixirs is bringing the FUN to FUNctional with the release of the brand’s inaugural line of fizzy and flirty, ready-to-drink beverages that are designed to support dopamine production.
Leading coconut water company The Vita Coco Company (NASDAQ: COCO) announces a partnership with award-winning singer, songwriter, actress and activist Becky G.
With tequila and vodka-based RTDs dominating the sales charts, is there room for rum to make a play?
As the final-ever Natural Products Expo East trade show kicks off this morning, our first dispatch looks in at shot maker GNGR Labs' expansion into 12 oz drinks, a new chapter (and product) for growing platform brand Clear Cut, Remedy Organics' growing wellness set and the growing momentum behind American yapoun tea.
Coca-Cola-owned dairy brand Fairlife is once again under fire from animal rights group Animal Recovery Mission (ARM), this time regarding claims that is continuing to source its milk from farms rife with cattle abuse, a connection which both Coke and the farms’ owner denies.
NotCo, the fast-growing food tech company with a first-of-its-kind patented AI technology named Giuseppe, announced its most recent foodservice partnership with New York-based specialty coffee roaster Joe Coffee.
Volume improved slightly on a sequential basis across wine, spirits and flavored malt beverage categories, while decelerating across hard seltzer in the two-week period ending September 9, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.
After 20 years controlling the energy shot category, 5-Hour has seen sales slip in recent years as consumers have adapted new shopping behaviors while also favoring the innovation coming from energy drinks.
As a brand, C4 Energy is constantly doubling down on its commitment to the athletes, both every day and professional, who use its products to be the best versions of themselves. To continue that dedication, C4 Energy is launching a new campaign this fall.
Savor the nostalgia because after nearly four decades, Natural Products Expo East is on its last lap. Organizer New Hope Network confirmed in a letter to attendees yesterday that this year’s annual conference, which begins today in Philadelphia and runs through Saturday Sept 23, will be the show’s last.
Non-alcoholic beverage sales decelerated in the two-week period ending September 9 due to somewhat softer pricing and volumes, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.
Duvernois Creative Spirits announced the signing of a representation agreement with Southern Glazer’s Wine & Spirits of Canada, a division of Southern Glazer’s, the world’s preeminent distributor of beverage alcohol.
Jared Adkins, Founder and Master Distiller of Bluebird Distilling, the award-winning grain-to-glass distillery, is thrilled to announce a new partnership with the Jetty Rock Foundation, the 501(C)3 nonprofit arm of the coastal lifestyle and apparel brand Jetty.
Torabhaig Single Malt Distillery on the Isle of Skye closes the current chapter of its Torabhaig Legacy Series with a limited edition batch strength release straight from the cask.
