Six Finalists Move Forward in New Beverage Showdown 31
Six beverage startups emerged from a field of 12 contestants to secure a spot in tomorrow’s final round of New Beverage Showdown 31 at BevNET Live New York City 2026.
News
Beverage Sales Rise Amid Memorial Day Holiday
Non-alcoholic beverages accelerated during the second half of May as Memorial Day celebrations helped increase dollar sales 4.5%.
Taste Radio: How Mooala Built A Multi-Million Dollar Brand By Keeping It Simple
What if the secret to winning in CPG wasn’t chasing the next trend – but staying focused on simple ingredients, a clear brand promise, and flawless execution? Jeff Richards, founder and CEO of plant-based milk brand Mooala, explains how a commitment to organic sourcing, clear positioning, and a disciplined retail strategy helped transform a scrappy startup into one of the category’s fastest-growing companies.
Distribution: GURU Heads to Sprouts; Maïzly Adds Harris Teeter
Canadian energy drink producer GURU is expanding its GURU Lite and Zero Sugar lines into Sprouts Farmers Market stores this month.
Hoplark’s Brand Refresh Aims to Boost Discovery Across Channels
Hoplark is rolling out a comprehensive refresh this summer aimed at solidifying its identity across categories while broadening its reach to new consumers.
Bawi Closes $6M To Fuel West Coast Retail, Foodservice Expansion
Modern agua fresca maker Bawi has closed a $6 million investment as it sets its sights on the West Coast and moving into foodservice.
JuneShine Refreshes, Ramps Up Willie’s as November Hemp-Derived THC Ban Looms
JuneShine co-founder Forrest Dein paraphrased Willie’s namesake, country music icon Willie Nelson, in a conversation with Brewbound: “Stress is the biggest killer on the planet; cannabis is the best medicine.”
Tom Brady Teams With Gopuff to Launch Good Nut Premium Coconut Water
NFL legend Tom Brady continues to push further into the beverage industry, announcing a collaboration with gopuff on a new line of premium coconut water.
Profile: Swinger Tees Up Golf As Next Frontier for ‘Leisure’ Energy
Over the past year, the Ojai, Calif.- based brand has been slowly cultivating its audiences on the links, betting that a golf-oriented approach and aesthetic can eventually make it a household name.
Ingredion to Buy U.K. Competitor Tate & Lyle in $3.6B Deal
Food and beverage ingredients producer Ingredion will acquire competing U.K. manufacturer Tate & Lyle in a $3.6 billion (2.7 billion pound) cash deal.
Reyes CEO Tom Day On RNDC Deal, Scaling Spirits and Wine Business
After 50 years in business, Reyes Beverage Group’s dealmaking ambitions aren't close to done – in and out of beer.
Spirits Distribution: Punch Club Lands at Total Wine; Oishii Signs With SGWS
This month's distribution moves see a sake ready-to-drink (RTD) brand make a landmark leap into the country's largest distribution network, a European cocktail company make its U.S. debut through Total Wine, and ALB Vodka continue its national buildout in the wake of Republic National Distribution Company’s (RNDC) exit.
New Beverages: Nurri Launches Shake For Kids; New From Saratoga, Slice, Starbucks
Summer drops from C4 and Slice highlight this week's new products gallery, which also see fast-rising Nurri launch a ultra-filtered milk shake for kids exclusively at Sam's Club.
Taste Radio: David’s Decadent Bet, AI Discovery & Austin’s Top Operators
Can protein be a decadent dessert? David is betting on it. We dig into the brand's new frozen desserts, unpack Smash Foods' $5 million funding round, examine how AI is changing the path to purchase and revisit standout insights from some of Austin's smartest operators.