A new generation of hard seltzers and canned cocktails are positioning in the RTD alcohol category offering Asian flavors and twists on traditional beverages that connect with the Asian-American community and capitalize on a cultural zeitgeist among mainstream American consumers.
While ramping up commercialization efforts, horchata cold brew brand Bandida has joined Gordon Ramsay’s new competition reality series, Food Stars, vying for the chance to receive a $250,000 investment from the celebrity chef.
Minneapolis, MN – BLNCD Functional Cannabis Elixirs are a first-of-their-kind beverage that pairs the unique benefits of adaptogenic mushrooms with cannabis (THC and CBD) to take your spirits higher. Debuting…
MESQUITE, Tex. – As word spreads about the benefits of pickle juice, The Pickle Juice Company has crafted a tongue-in-cheek campaign to educate consumers and athletes alike on the difference…
The Happiest Hour intends to submit their products, with new ASINS, after updating their packages and bottles to remove any use of the word terpenes. Whether or not their sales will be impacted by having to alter their product immersion strategy on the platform is still to be determined.
Thousands of food and beverage professionals are gathered this week at McCormick Place in Chicago from July 16-19 for IFT FIRST: Annual Event & Expo. Organized by the Institute of Food Technologists (IFT), IFT FIRST is the largest annual nexus between the academic and business sides of the food science world.
Since its founding in 2020, better-for-you energy drink startup G.O.A.T. Fuel has known it wanted to establish a base in the pro sports world. Now, as its footprint has surpassed 10,000 retail accounts nationwide, the brand is ready to go all in by trademarking the phrase “Sports Energy.”
James Bond favorite Belvedere Vodka made an announcement earlier this month: the brand has now transitioned to being fully organic.
The Jel Sert Company announced several senior leadership promotions and new hires.
LA-based, female-founded functional beverage company Bonbuz expands and shapes the future of drinking with their ground-breaking product, Functional Fizz.
Rebellious Beverage Company, the preeminent functional beverage company, launched its first Ready-To-Drink line of functional beverages, Rebellious Kids, in an 8-ounce bottle with sports cap, made with post-consumer recycled content.
Lifted Blends, a pioneering wellness company, has recently unveiled its groundbreaking sports drink that promises to revolutionize the world of sport recovery.
Breakthru Beverage Group announced two strategic additions to its Human Resources organization, supporting the company’s growth in new and existing markets and further advance its reinvigorated people agenda.
Aquacell, LLC from Miami, Florida has just launched three varieties of pre-workout liquid energy shots under a brand HARDLABZ.
