Hard MTN Dew, the flavored malt beverage (FMB) from Boston Beer Company and PepsiCo, is expanding its lineup for the first time since launching with Livewire, an orange citrus flavor inspired by the soft drink flavor of the same name.
Del Papa Distributing Company recently gifted $50,000 in matching funds to support the Southeast Texas Food Bank’s efforts to eliminate hunger and inadequate nutrition in Southeast Texas.
Beloved Speyside Scotch whisky distillery Benriach announces the arrival of The Sixteen to its portfolio, reintroducing the ‘missing piece’ to its flavor-forward line-up of Single Malt Scotch whiskies.
As it expands operations across the country and continues to build out new business units, beverage incubator L.A. Libations (LAL) has hired for several new key roles and is seeking to fill 35 more job openings this year. Also, The Alkaline Water Company president and CEO resigns and Nirvana hires a new CMO.
Spritz Society, the award winning sparkling wine cocktail brand founded by media influencers and entrepreneurs Ben Soffer, and Claudia and Jackie Oshry of The Toast, has launched its limited edition collaboration with top podcaster and serial entrepreneur Lauryn Bosstick of The Skinny Confidential.
Kentucky-based Log Still Distillery is entering the Georgia market for the first time. In a partnership with Winebow Fine Wine & Spirits, Monk’s Road Bourbon, Monk’s Road gins, and the Rattle & Snap Tennessee Whiskey line hit shelves statewide by the end of February.
Baldor has supplied East Coast restaurant and retail customers with grocery items for over 30 years. Murphy walked us through the pandemic's impact on operations and the company’s vendor and retail partners and gave us a look into what success looks like inside Baldor's network.
After spending years in the shadows of rival Gatorade, Powerade announced today a new 360-degree marketing campaign featuring NBA star Ja Morant that directly calls out its biggest competitor.
Hard Truth Distilling Co., Indiana’s largest destination craft distillery, has reached a major company milestone by airing its first television advertising campaign this month, with a radio campaign to break on February 27.
Cincoro Tequila, a leading luxury spirits company, announced that Jeff Agdern has been appointed as its new President, effective immediately.
Irish Distillers, producers of some of the world’s most well-known and successful Irish whiskeys, announces the U.S. exclusive of METHOD AND MADNESS Rye and Malt Irish Whiskey, another boundary pushing release created at the company’s innovation hub in Midleton, the Micro Distillery.
Laws Whiskey House, the award-winning, purpose-driven distillery in Denver, announces the 2023 release of their Bottled in Bond Four Grain Bourbon.
Machu Picchu is looking to establish itself in another growing beverage category: yerba mate. The caffeinated herbal infusion has been similarly positioned in the U.S. as an energy drink alternative and, led by independent brand Guayaki, CEO Daniel Scharff said the category grew double digits over the past year.
When the Finnish Long Drink entered the U.S. market in 2018, it’s likely few Americans had heard of Finland’s national drink, a grapefruit and gin highball. But in not too long of a time, the company has made its version of the Finnish staple the eighth highest-selling ready-to-drink in the U.S., according to 3 Tier Beverages and NielsenIQ.
