Unilever Names New CEO, Reaffirms Food Brands Strategy
Unilever has appointed former H.J. Heinz executive Hein Schumacher to lead the CPG company effective July 1 reaffirming the multinational company's commitment to its food brands.
News
Straightaway Cocktails Partners With Alaska Airlines
Portland-based Straightaway Cocktails is excited to announce a new partnership with Alaska Airlines to offer their 40 million yearly passengers high-quality, in-flight cocktails from the convenience of their seat, available now.
Vita Coco Launches Barista MLK Exclusively With Alfred Coffee
The Vita Coco Company, Inc. (NASDAQ: COCO) (“Vita Coco” or the “Company”), a leading high-growth platform of better-for-you beverage brands, announced the launch of Vita Coco Barista MLK, exclusively with Alfred Coffee, a cutting-edge and design-driven coffee chain.
Ocean Organic Farm & Distillery Executes Long-Term National Distribution Agreement With Southern Glazer’s
OCEAN Organic Farm & Distillery (Ocean Distillery) announces an extension of the contract agreement with Southern Glazer’s Wine & Spirits (Southern Glazer’s) -- the world’s preeminent distributor of beverage alcohol.
Collibre Launches Its Swiss Collagen Drinks in the United States
Collibre, a Swiss-based company, is proud to announce the launch of their hydrolyzed collagen drinks in the United States.
So Good So You Launches Calm Shot Exclusive To Target
Minneapolis-based functional beverage company and the nation's top producer of immune-boosting probiotic juice shots, So Good So You, has launched its newest shot, CALM, exclusively and immediately available at Target, to promote a sense of serenity at the top of year.
Just Made Expands to 11 New States With Over 300 New Stores and Launches a New Smoothie Line
Just Made, a maker of tropical beverages crafted with functional ingredients and HPP, will be available Q1 ’23 in over 300 new stores, including select Costco, Meijer, Lidl and Key Food stores, and in 11 new states: Michigan, Indiana, Illinois, Ohio, Kentucky, Wisconsin, Connecticut, Massachusetts, New Jersey, New York and Pennsylvania.
Marketing: MALK Highlights Its Simple Ingredient Roster; CELSIUS Takes to the NASCAR Track with Logan Misuraca
MALK’s recent $9 million round was all about funding more distribution, but the alternative dairy brand’s first task for 2023 is driving awareness via a new commercial, Farmer’s Market. The 30-second ad was filmed at a farmer’s market and features real consumers.
AMASS Brands Expands From Spirits To Wine, Acquires Winc
Botanical products manufacturer AMASS has made its first acquisition, purchasing the operating assets of direct-to-consumer wine subscription platform Winc, in an effort to expand its alcohol business beyond spirits and hard seltzer.
Six Questions With Mercenary-Strikepoint
Late last year, CPG brand builder Mercenary acquired StrikePoint CPG Accelerator with the aim of creating a next-gen consumer goods accelerator that can develop, scale and commercial brands across a range of natural and better-for-you categories. Led by new venture partner Joey Murray, the $20 million Mercenary Ventures fund will cut checks from $10,000 to $250,000 to pre-revenue and seed-stage brands – including California-based iced tea maker HALFDAY – over the next three years.
Spirited Hive Raises $3.5 Million Dollars in Latest Investment Funding Round
Spirited Hive, a leading producer of ready-to-drink canned cocktails, is pleased to announce that they have raised $3.5 million in a recent funding round.
Felene Inc Announces Expansion into Texas
Felene Inc, the Colorado-based maker of award-winning felənē American Handcrafted Vodka (organic sugarcane-based vodka) and felənē Flavors, flavored vodka today announced expansion into the Texas market. Adding to their top-down market strategy, the debut in Texas marks the fifth major market for Felene Inc.
CELSIUS Partners With Female NASCAR Driver Logan Miscura for 2023 ACRA Menards Series
Logan Misuraca announces she will be racing in the 2023 ARCA Menards Series, driving the No. 63 Spraker/PCW Racing CELSIUS Essential Energy Chevrolet at superspeedways Daytona and Talladega.
Reboot Beverages Releases Pʌkfutən Vodka to Support Ukraine
Reboot Beverages releases Pʌkfutən Vodka (e.g. puck futin), an American made vodka to support Ukraine. Reboot is partnering with DC area NGO, United Help Ukraine, and will be donating their profits from the sale of the vodka to humanitarian and mental health efforts related to the war in Ukraine.