This is what streams are made of! GHOST, the lifestyle brand that spans sports nutrition products, energy drinks, dietary supplements, apparel and merch, and FaZe Clan, the lifestyle and media platform rooted in gaming and internet culture, are taking the next step in their partnership with an exciting product collaboration.
DAZN will serve as OTX’s exclusive media rights partner in Year 1 and Nutrabolt, owner of the C4 Energy brand, an industry leader in mental and performance energy, has signed on as an inaugural sponsor.
Boston-based Harpoon Brewery is expanding beyond bev-alc and into cannabis, announcing the launch of Rec. Weed, a THC-infused non-alcoholic beverage.
Entertainment Arts Research (OTC: EARI), a diversified beverage and media group, has concluded the acquisition of Perfectomundo, Inc., the producer, and the owner of the premium multiple award-winning tequila brand Perfectomundo Tequila.
Publicly traded consumer products company Starco Brands, Inc. has acquired plant-based food and beverage maker Soylent, completing the brand’s evolution from red hot food-tech startup to cross-category CPG platform.
Silk Nextmilk is dropping a fresh, new campaign to inspire the next generation of milk drinkers and plant-based enthusiasts with a beverage that is made from plants but tastes like milk, with 75% less sugar.
Speakeasy Co. (Speakeasy), a leading ecommerce and fulfillment solution for alcohol brands, today announces its partnership with online alcohol technology leader DRINKS.
Treehouse Milk, one of the early all-natural plant-based milk companies, relaunches with a line of canned pecanmilks under the brand Treehouse Naturals.
CELSIUS Essential Energy Drink announces the latest addition to their already robust flavor portfolio with CELSIUS Fantasy Vibe - Sparkling Mandarin Marshmallow.
Venture firm Pronghorn, an initiative focused on boosting Black entrepreneurship in spirits, announced today new investments in four companies: Anteel Tequila, Common Ground Spirits, Delta Dirt Distillery, and Old Hillside Bourbon Company. Terms of the deals were not disclosed.
Looking to meet demand for clean label sports nutrition products, Boston-based food innovation lab Chew announced this month the launch of its first in-house brand, Fastfood.
CLEAN Cause is looking to spread its support for addiction recovery further with its latest product launch: Sparkling Pick-Me-Up, a functional sparkling water line infused with collagen and prebiotics. According to founder Wes Hurt, the new line was soft launched last year in Austin, Texas-area stores and is now available in about 200 doors as well as online direct-to-consumer.
Texas-based CPG accelerator SKU announced today the first cohort of six food and beverage brands for its upcoming Food & Beverage Accelerator track.
As travel demand remains high despite inflationary pressures, many major U.S. airlines are capitalizing on the rapid growth of the RTD cocktail category through partnerships with emerging brands to diversify their in-flight offerings.
