Thunder Coffee Milk Launches In 7-Eleven
Thunder Coffee Milk, the Florida-based RTD Coffee startup, has announced a collaboration with select 7-Eleven convenience stores throughout the state of Florida.
News
Lance Collins, Mike Repole Reunite to Launch RTD Tequila Cocktail Casa Azul
With tequila and ready-to-drink (RTD) cocktails becoming two of the hottest alcohol categories, Lance Collins is looking to have a hand in both.
WET Hydration Raises 1.3M, Secures Key Strategic Advisor Team
Functional beverage brand Wet Hydration raised $1.3 million in its latest funding round.
Last Crumb Hires Former Chameleon Cold-Brew, Nestlé Strategist to Lead Marketing
Rachel Kusin was announced as Last Crumb’s marketing director earlier this week, where she will be tasked with utilizing an omni-channel marketing approach to help generate more buzz and establish a lasting brand identity for the luxury cookie brand.
New Products: Sparkling Coco Water Courtside Leans into ‘Leisure Sport’; Phyll Launches Shelf-Stable Smoothies
Los Angeles-based Courtside is positioning itself as sitting on the sidelines of several categories. Without leaning too far in any specific direction, the product -- a combination of Thai young coconut water, real fruit juice and a touch of carbonation, available in 12 oz. slim cans -- is looking to play well on the court and off.
Jameson Distillery Arrives in NYC For First Time
Starting August 26, Jameson Irish Whiskey is giving Americans the chance to experience its award-winning Dublin Bow St. Distillery right here in the U.S. for the first time, taking over New York City’s iconic Hudson Yards for two weeks.
This Week’s New Products: Coconut Water Coffee, Shelf-Stable Smoothies and Pumpkin Spice Energy Drinks
In this week’s roundup of new products, Yerbaé creates a better-for-you iteration of a fall-favorite flavor, Blue Bottle announces a new limited-edition “Exceedingly Rare” coffee and Phyll rolls out shelf-stable smoothies.
818 Tequila Announces Launch of Eight Reserve by 818
818 Tequila, the award-winning Tequila brand founded by Kendall Jenner, announced the launch of Eight Reserve by 818 – an ultra-premium Añejo Reserve that will be available for purchase in September.
Keurig Dr Pepper, Bang Talks Fall Apart
Less than 24 hours after reports began circulating of a potential deal, Keurig Dr Pepper (KDP) is distancing itself from a proposed acquisition of Bang Energy.
Diesel Beverages Receives First Purchase Order from Southern Eagle Distributing
Diesel Beverages announced it has received a purchase order from a major beverage distributor.
Spirit of Gallo Expands Tequila Offering Through Partnership with Komos
As tequila sales continue to outpace all other traditional spirit categories*, Spirit of Gallo has announced a strategic investment in the Tequila Komos brand, the highest-rated tequila portfolio, assuming U.S. distribution rights effective immediately.
KDP, Bang Reported to be in Acquisition Talks
Keurig Dr Pepper (KDP) is in discussions to acquire Bang Energy from Vital Pharmaceuticals Inc. (VPX), according to reports this week, with sources placing potential valuations between $2 to $3 billion or more.
Boardroom Spirits Announces Vodka Iced Tea Distribution Expansion into Massachusetts
Boardroom Spirits, an award-winning innovative craft distillery based in Lansdale, PA, announces its product availability and expansion milestone to Massachusetts through a partnership with Coastal Craft Distributors.
Old Forge Distillery Launches Rocky Top Corn Whiskey
Old Forge Distillery has announced the launch of Rocky Top Corn Whiskey, a spirit honoring the tradition and celebration of sports in the south.