Outlaw Light Becomes Official Beer Partner of Field & Stream TV Powered by Outdoor America

PRESS RELEASE

For Immediate Distribution

Outlaw Light Becomes Official Beer Partner of Field & Stream TV Powered by Outdoor America

New partnership brings together outdoor culture, motorsports and experiential storytelling through integrated programming and live activations

DENVER (May 12, 2026) — Outlaw Light Beer, the No. 1 fastest-growing light domestic beer in the U.S., is expanding its footprint through a new strategic partnership with Field & Stream TV powered by Outdoor America, becoming the official beer partner of the rapidly growing outdoor entertainment network.

As part of the agreement, Outlaw Light will receive category exclusivity across the network and be featured through integrated programming placements, broadcast and FAST channel visibility, co-branded promotions, sweepstakes and influencer-driven content initiatives designed to engage outdoor enthusiasts nationwide.

The partnership will also introduce a new weekly programming block, Outlaw Light’s Drift & Sip Fishing Sunday, launching in Q2 2026 on Field & Stream TV. Additionally, Outlaw Light will be integrated into marquee programming and activations, including the Spanish Fly Shark Tournament and on-site experiences at Field & Stream TV Texas Ranches.

The collaboration comes to life during race weekend at the Cracker Barrel 400 in Tennessee, where Field & Stream TV will activate an on-site podcast studio to capture and distribute real-time content tied to Outlaw Light and the surrounding race weekend experience. The activation will also include retail integration with Frugal MacDoogal featuring case displays, branded merch and a meet-and-greet appearance with Daytona 500 champion Tyler Reddick.

This marks another major step in Outlaw’s continued national expansion and positioning as the beer of the outdoor country lifestyle, connecting the brand with audiences across fishing, hunting, motorsports and streaming television through integrated content, live activations and experiential programming. As Outlaw Light continues building brand awareness across all 50 states, this latest initiative reflects the brand’s broader strategy of embedding itself in authentic, real-world experiences that resonate with consumers beyond traditional advertising.

“Outdoor culture has always been part of the DNA of this brand because the people drinking Outlaw are the same people spending weekends at the lake, in the woods, at the track or around a fire with friends,” said Ari Opsahl, CEO of Outlaw Light Beer. “What made this opportunity make sense was the chance to show up naturally in environments that already matter to our audiences. Field & Stream TV and Outdoor America understand that connection, and together we’re building something that feels less like sponsorship and more like shared culture.”

“We are excited for the opportunity to partner with Outlaw Light,” said Nick Rhodes, CEO of Field & Stream TV and Outdoor America. “The spirit of their rapidly growing brand is a cultural bullseye with the Field & Stream TV and Outdoor America viewers. We share a vision for fun-loving and entertaining content to engage, support and inspire this sacred experiential audience.”

This latest move builds on Outlaw Light’s momentum following a breakout year of retail growth, national distribution expansion and high-profile entertainment collaborations. With expanded placement across major retailers and continued investment in experiential marketing, Outlaw has cemented itself as the fastest-growing independent American light beer brand in the country.

For more information, please visit OutlawBeer.com. To find an ice-cold Outlaw near you, visit OutlawBeer.com/where-to-buy/.

ABOUT OUTLAW LIGHT BEER

Brewed by Tivoli Brewing Company, Outlaw Light Beer represents a legacy of resilience, innovation and craftsmanship. With roots dating back to 1859, Tivoli has endured Prohibition and natural disasters, emerging stronger each time to create exceptional beers. Outlaw embodies this spirit with its crisp, easy-drinking and refreshing profile, designed for those who appreciate hard work and good times. Recognized as a Rising Star in the 2025 Brewbound Awards, Outlaw Light is a better beer done right and is celebrated for pushing boundaries and delivering real flavor, quality and character. More resilient than the average beer company and more fun, Outlaw is a celebration of dreamers and doers, crafted with pride for everyone’s enjoyment. For additional information, please visit OutlawBeer.com or follow along on Instagram, LinkedIn and Facebook.

ABOUT FIELD & STREAM TV / OUTDOOR AMERICA

Field & Stream TV and Outdoor America celebrate the Country Sports Lifestyle and are committed to inspiring Americans to spend more time and have fun in the outdoors. Designed as a leading authority for outdoor sports and recreation, the platforms deliver engaging and entertaining content across broadcast TV, FAST, streaming distribution and a branded app. Field & Stream TV and Outdoor America connect audiences with topical and entertaining content that encourages participation in our nation’s sacred public lands and waterways.

# # #