• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Equity Crowdfunding Campaign Launches as Boba POPS Disrupts the Beverage Industry

info_outline PRESS RELEASE posted by Boba POPS

May. 12, 2026 at 3:38 pm

X LinkedIn Reddit Facebook Email
Report Press Release
Spirits Companies
  • image-01

Unifying Spirits Opens Investment Opportunity as Boba POPS® Defines a New Category in Beverage Alcohol.

PITTSBURGH, PA - Unifying Spirits announces the launch of an equity crowdfunding campaign for Boba POPS®, its alcohol-filled popping boba brand, following a year of rapid growth and national retail expansion.

Boba POPS®, the first and only alcohol-filled popping boba on the market, introduces a completely new way to experience spirits. Each pearl delivers a burst of flavored liqueur, creating a social, shareable, and versatile addition to cocktails, spritzers, and more. Protected by a patented manufacturing process, the product stands alone at the intersection of multiple powerful consumer trends: experiential drinking, bubble tea culture, and evolving alcohol preferences.

The equity crowdfunding launch comes at a moment of strong momentum for the brand. In 2025, Boba POPS® grew sales fivefold, increasing from 5,000 to 25,000 cases. The product is now distributed across 34 states and will have nationwide distribution this year. It is available in more than 6,000 retail locations nationwide, including over 75 major chains such as Publix, Total Wine, Vons, and Albertsons.

To support continued growth, Unifying Spirits transitioned production to the United States, establishing operations in Slippery Rock, Pennsylvania. Later this year, production is moving to a much larger facility in Pittsburgh. The expanded production plant, combined with proprietary, newly engineered equipment, is expected to increase output capacity by approximately five times, strengthening supply chain control and product consistency.

In addition to retail expansion, the company is accelerating its presence in bars, restaurants, and venues, targeting on-premise accounts in 2026. Because Boba POPS® complement existing beverages instead of replacing them, they drive incremental revenue for operators while enhancing the overall consumer experience.

With more than $6 million in equity raised to date from early investors, the addition of an equity crowdfunding component marks a strategic step toward expanding the company’s ownership base and deepening engagement with its growing community of consumers and supporters. Unifying Spirits is using Wefunder, a registered crowdfunding platform, to attract capital and interest from accredited and non-accredited investors throughout the country. The company will recognize investors for their contribution with various levels of rewards, from product discounts at the $250 level to party kits, invitations to strategy calls, strategic input on brand direction, and an invitation to the Grand Opening Party of the new facility at the $100,000 level.

“Boba POPS® represents a completely new way to experience beverage alcohol, and we’ve built the infrastructure to support meaningful scale,” said Ray Rozycki, CEO of Unifying Spirits. “We created this category, and by opening this opportunity to a broader audience, we’re inviting people to be part of something we believe is just getting started, backed by a purpose-built production system designed from the ground up.”

About Boba POPS®: Boba POPS® (Pearls Of Popping Spirits) are the first and only alcohol-filled popping boba, delivering a unique, sensory-driven way to enjoy spirits. Designed to elevate cocktails and beverages with a burst of flavor, Boba POPS® combine innovation, versatility, and visual appeal to create a new category within beverage alcohol. Available in Blueberry Boba POPS®, Strawberry Boba POPS®, Raspberry Boba POPS®, Peach Boba POPS®, Lychee Boba POPS®, Espresso Boba POPS®, Margarita Style Boba POPS®, and Piña Colada Style Boba POPS®, the brand is rapidly expanding across retail and on-premise channels nationwide.

About Unifying Spirits: Unifying Spirits is an innovation-driven beverage company focused on developing and scaling differentiated products within the spirits industry. Backed by a management team with a track record of building and exiting high-value beverage brands, the company combines proprietary technology, specialized manufacturing capabilities, and strategic distribution to bring new concepts to market. Unifying Spirits is the creator and sole producer of Boba POPS®, supported by patented manufacturing processes and purpose-built production facilities in the United States.

About Wefunder: Wefunder is a leading equity crowdfunding platform that enables companies to raise capital from their communities of customers, supporters, and investors. By connecting founders with a broad network of individuals, Wefunder provides access to investment opportunities in emerging brands and helps companies expand their reach while building deeper engagement with their audiences.

Media Contact: Tiffany Coletti, Everything Branding

Regulation Crowdfunding Disclosure: Boba POPS® is conducting an offering pursuant to Regulation Crowdfunding through Wefunder. Investments may only be made through the Wefunder platform at [link]. Please review the offering circular and risks before investing.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In


Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • Boba POPS
    Boba POPS
    External Link Icon
    View on Nombase

Latest News

Coca-Cola Elevates CFO To Interim North America Leader As Jennifer Mann Steps Down

Coca-Cola Elevates CFO To Interim North America Leader As Jennifer Mann Steps Down

New Products: Rockstar Mocktails, Hot Girl Pickle Lemonade and More NA Creations

New Products: Rockstar Mocktails, Hot Girl Pickle Lemonade and More NA Creations

LivReal Gets Realistic with Clean Energy Drink Launch

LivReal Gets Realistic with Clean Energy Drink Launch

SPONSORED POST
Connecting Benefits with Flavor to Build Trust in Functional Beverages

Connecting Benefits with Flavor to Build Trust in Functional Beverages

Marketplace

Award Winning Beverage Formulation

Award Winning Beverage Formulation

View All|Post a Listing

Featured Jobs

Regional Distributor Sales Manager - Central NC Region - Hi-Wire Brewing

Regional Distributor Sales Manager - Central NC...

Territory Manger - Boston: Suffolk and Norfolk Counties - Lord Hobo Brewing Company

Territory Manger - Boston: Suffolk and Norfolk ...

Brewery Team - Brewer - Red Rock Brewery

Brewery Team - Brewer - Red Rock Brewery

Regional Account Manager- Northeast - D&V International

Regional Account Manager- Northeast - D&V Inter...

NH/ME/VT State Manager - Spiked Ade

NH/ME/VT State Manager - Spiked Ade

Key Account Manager Loca Loka Tequila - TGuys Spirits

Key Account Manager Loca Loka Tequila - TGuys S...

View All Jobs|Post a Job

More News

How Walmart Evaluates Next-Gen Innovation

How Walmart Evaluates Next-Gen Innovation

Licensing Deal Brings Nine Loko Intoxicating Hemp Beverages to Market

Licensing Deal Brings Nine Loko Intoxicating Hemp Beverages to Market

Taste Radio: Time To Rethink THC… And DTC?

Taste Radio: Time To Rethink THC… And DTC?

Marketing: Sprite Celebrates Hip Hop History

Marketing: Sprite Celebrates Hip Hop History

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Lead Brewer - Riip Beer Co. - Riip Beer Co.
  • Brewer/Cellar/Packaging Tech - Holidaily Brewing Company - Holidaily Brewing Company
  • Customer Service Coordinator - Deep Foods - Deep Foods
  • Sales Regional Manager - Left Hand Brewing - Left Hand Brewing
  • Territory Manger - Boston: Suffolk and Norfolk Counties - Lord Hobo Brewing Company - Lord Hobo Brewing Company
  • Outreach Manager of Growth + Partnerships - Boulder, CO (preferred) - Green Spoon Sales - Green Spoon Sales
  • Sales Director - Confidential Growth-Phase CPG Beverage Company - Confidential Growth-Phase CPG Beverage Company
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Coca-Cola Elevates CFO To Interim North America Leader As Jennifer Mann Steps Down
  2. New Products: Rockstar Mocktails, Hot Girl Pickle Lemonade and More NA Creations
  3. LivReal Gets Realistic with Clean Energy Drink Launch
  4. How Walmart Evaluates Next-Gen Innovation
  5. Licensing Deal Brings Nine Loko Intoxicating Hemp Beverages to Market
  6. Taste Radio: Time To Rethink THC… And DTC?
  7. Marketing: Sprite Celebrates Hip Hop History
  1. Hightails, LLC Expands Oklahoma Distribution Network Through Premium Brands Wine & Spirits
  2. Hightails, LLC Expands Illinois Distribution Network Through Marketplace Selections
  3. Bacardi Announces Regional Leadership Moves
  4. 2 Towns Ciderhouse Named 2025 Impact Hot Brand, Earns Fifth Career Honor
  5. Specialty Food Association Welcomes New Board Officers and Directors for 2026-2027
  6. Professional Fighters League Names Gorilla Energy as Exclusive Energy Drink Partner in Major Multi-Year Collaboration
  7. Tequila CAZADORES Uncorks Its First-Ever Infused Tequila
  1. Adam Kost on How Dirty Shirley Cleaned Up
  2. Reports: Diageo Layoffs Hit North American Business Unit
  3. Owl’s Brew Follows Hard Soda Debut With Functional NA Mixers
  4. NÜTRL Founders Back Los Sundays Expansion
  5. The Zero Proof Acquires The New Bar For On-Premise Reach
  6. Brown-Forman, Sazerac Bet on New RTDs as Category Buoys Spirits Growth
  7. Tentative Settlement Reached in FTC’s Price Discrimination Lawsuit Against Southern Glazer’s
  1. Press Clips: NIQ’s Top 5 Beer Growth Manufacturers in the L4W; RNDC Illinois Layoffs Affect 280 Workers; Maui Light NA Returns
  2. World Cup Host Markets Score Big On-Premise; Beer Sales +5.5% in Bars & Restaurants Nationwide, Per Beer Institute
  3. Owl’s Brew Adds Functional Non-Alc Mixers
  4. Licensing Deal Brings Nine Loko Intoxicating Hemp Beverages to Market
  5. Boston Beer Settles Non-Compete Lawsuit with 2 Ex-Sales Reps
  6. White House Letter to Congress Advocates for Hemp Regulatory Framework
  7. Kilts, Bagpipes and Lots of Lagers – How Hendler Family Brewing Welcomed World Cup Fans
View All|Submit News

Promoted PR Posts

New Research Explains Why It’s Costing Brands to Undervalue Consumer Differences

New Research Explains Why It’s Costing Brands to Undervalue Consumer Differences

Canovation and CANPACK Formalize Collaboration to Accelerate CanReseal Toward Commercial Launch

Canovation and CANPACK Formalize Collaboration to Accelerate CanReseal Toward Commercial Launch

Flor de Caña - Official Rum of the Mutua Madrid Open 2026

Flor de Caña - Official Rum of the Mutua Madrid Open 2026

OSF Flavors Develops “Full Sensory Experience” Approach to Protein Masking Technology

OSF Flavors Develops “Full Sensory Experience” Approach to Protein Masking Technology

Pete Grego Beverage Business Consulting, LLC

Pete Grego Beverage Business Consulting, LLC

Perico Energy Announces It Is Ready to Bring High-Octane Vitality to the World Stage

Perico Energy Announces It Is Ready to Bring High-Octane Vitality to the World Stage

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙