News

Electrolit Names Christian Patiño Webb as CEO

Hydration beverage producer Electrolit has named former Red Bull senior director of marketing Christian Patiño Webb as its new CEO. Patiño Webb comes to the company from Unilever, where he served as VP of marketing for SmartyPants Vitamins.

Greenbar Distillery Adds ‘UnSpritz’ to Portfolio of RTDs

Greenbar Distillery, Los Angeles’ first distillery since Prohibition and home to the world’s largest portfolio of USDA certified organic spirits, has created a non-alcoholic version of its popular Hibiscus Spritz.

Pepsi Gears Up For 2022 Football Season With New Pepsi Gametime Fridge TV

On the heels of renewing its nearly four-decade partnership with the NFL earlier this year, Pepsi is making sure fans everywhere know football watching is #BetterWithPepsi and can unapologetically enjoy their favorite fall pastime with an ice-cold Pepsi Zero Sugar.

6 Recently Launched Summer RTD Cocktails

Though fall is just around the corner, many beverage brands and distilleries are still rolling out summer-inspired RTD cocktails. Check out this gallery for the most recent releases from brands like Cathead Distillery, Reed’s and OTR Premium Cocktails.

Distill Ventures Aims to Accelerate Representation in Spirits

If you’re a BIPOC or woman entrepreneur, the statistics on your access to capital aren’t promising. Black entrepreneurs, for instance, received 1% of the venture capital invested in U.S. startups in the first half of 2021, according to CrunchBase. Meanwhile, only about 2% of venture capital goes to women entrepreneurs.

Four Roses Continues Eastern Kentucky Flood Relief Efforts

Four Roses Distillery announced it will be continuing its relief efforts to help those affected by the floods in Eastern Kentucky, with a $50,000 cash donation to the Team Eastern Kentucky Flood Relief Fund and a hand-selected single barrel release with 100% of proceeds donated to the fund.

Harmless Harvest Introduces Coffee & Tea Product Line

Harmless Harvest, the pioneer in organic, functional, plant-based premium food and beverage coconut products, is getting into the coffee and tea category with the debut of two new products: Harmless Harvest Single Origin Coffee with Organic Coconut Water and Harmless Harvest Yerba Mate with Organic Coconut Water.

Bankruptcy or ABC? Inside Haus’ Breakup Mechanism

Last week, low-alc aperitif brand Haus announced that it would shut down. Rather than filing for federal bankruptcy protections, the California-based brand instead looked to a different type of common law bankruptcy procedure known as an Assignment for the Benefit of Creditors, or an “ABC.” But what is the process and how does it work?