News

Celerant Capital Acquires Krier Foods

Celerant Capital (“Celerant”), a specialized private equity sponsor that invests exclusively in food, beverage and enabling technologies, announced the acquisition of Krier Foods (“Krier”), a fifth-generation family-owned beverage company. 

Haus Rolls Out Nationwide Distribution in 24 States

Haus announces its nationwide market expansion, including a 19 states deal with Winebow, after three years of historic direct-to-consumer growth. The first spirits brand to launch exclusively online, Haus continues to innovate in a tightly regulated industry, as it hits shelves in bars, restaurants and retailers from coast to coast.

TEAKOE Expands Fizzy Tea Distribution at Kroger Stores Nationwide

Colorado-based tea manufacturer TEAKOE is pleased to announce the distribution expansion of Fizzy Tea in nearly 1000 Kroger locations nationwide.  Just in time for National Iced Tea Month, Kroger is now offering (3) flavors of Fizzy Tea in 4-packs to further meet the growing demand of organic, good-for-you beverages with an emphasis on multi-packs for bulk and delivery convenience via Instacart as well as the Kroger.com delivery platform.

Holla Spirits Introduces 3 Ready-to-Drink Cocktails to Pouch Lineup

Holla Spirits, a millennial-owned, award-winning spirits company, has expanded its convenient on-the-go pouch line-up to include three Ready-to-Drink cocktails (RTDs). The pre-mixed drinks, made with organic vodka and coconut water, are available in three flavors: natural lime, watermelon and papaya. The RTDs are sold in Holla’s popular 750mL drink pouches, which hold five 5oz cocktails at 12.5% Alc./Vol.

Talkhouse Encore Launches Ready-To-Drink Canned Cocktails

Talkhouse Encore, a ready-to-drink canned cocktail that captures the true essence of the legendary family-run dive bar on the East End of Long Island, Stephen Talkhouse, launches with four flavors that provide the ultimate consistency of go-to mixed drink requests: Grapefruit Tequila Soda, Blood Orange Tequila Soda, Cranberry Vodka Soda and Lime Vodka Soda. The next generation of Talkhouse, Ruby Honerkamp, is expanding the bar’s legacy by offering the Talkhouse experience and spirit captured in beverage form for consumers to enjoy in their homes.

buzzbox Premium Cocktails Announced as the Exclusive Ready-to-Drink Offering at Acrisure Arena

buzzbox Premium Cocktails, the first-ever ready-to-drink Cocktail in the eco-friendly Tetra Pakâ Box, announced its founding partner sponsorship agreement with Acrisure Arena, the newest world-class venue designed specifically for the Coachella Valley. The agreement includes the rights for buzzbox Premium Cocktails to be the exclusive ready-to-drink beverage served in the arena with a branded bar featuring the buzzbox line-up of ten sustainable packaged ready-to-serve all natural ingredient cocktails. In addition to being home to the Coachella Valley Firebirds, the 32nd AHL team debuting in fall 2022 and the affiliate of the NHL’s Seattle Kraken, Acrisure Arena will host more than 120 sports and live entertainment events annually. 

Harridan Vodka Launches Limited Edition “Midsummer Reserve”

Harridan Vodka, an ultra-premium, certified organic vodka crafted in New York State from local corn, announces the launch of its limited edition “Midsummer Reserve.” Saluting the Summer Solstice, the spirit was rested under a full moon during May’s lunar eclipse – cleansing and charging the bottle with distinctive lunar energy.

Rock N Roll Tequila Triples Its Distribution in the U.S. With 32 New Markets

Rock N Roll Tequila announced the expansion of its award-winning tequila’s distribution to 32 new states with distribution partners SGWS, RNDC, Martignetti Distributing, and Athens Distribution. A massive expansion taking them from 13 up to 45 U.S. markets launching this summer.

Empirical Launches SOKA, a New Spirit from Sorghum

Empirical, a flavor company revolutionizing spirits with its unprecedented approach, unveils its latest distillate, SOKA, one of the first spirits distilled in the U.S. from American sorghum cane juice and syrup. SOKA (750ml/43% ABV/SRP $50) will be available for purchase worldwide on June 15, 2022 via Empirical’s website, empirical.co. It has already been embraced by the vanguard of the craft cocktail world.

Romeo’s Launches Romeo’s Sonic, a New Line of Gin-Inspired Seltzers

Just in time for summertime, romeo's is launching its own line of ultra premium seltzers in Quebec grocery and convenience store network in collaboration with industry giant’s, Labatt. romeo's sonic marks the beginning of an important step; after the success of romeo's gin spirits, its ready-to-drink gin-based cocktails and its non-alcoholic version, romeo's is now entering the world of malt-based seltzers with a unique, innovative and distinctive offering.

NextDay Launches New Formula to Aid Hangover Recovery and Productivity

Wellness and recovery brand, NextDay has launched its new and improved formula available in-stores and online. NextDay Original is packed with electrolytes, vitamins like B6, C, D, E, zinc, magnesium, and caffeine as well as all-star recovery agent, DHM to help with recovery downtime. This new formula with FDA-certified ingredients helps consumers regain focus, boosts energy, and aids with rehydration after a long night out.