Holla Spirits, a millennial-owned, award-winning spirits company, has expanded its convenient on-the-go pouch line-up to include three Ready-to-Drink cocktails (RTDs). The pre-mixed drinks, made with organic vodka and coconut water, are available in three flavors: natural lime, watermelon and papaya. The RTDs are sold in Holla’s popular 750mL drink pouches, which hold five 5oz cocktails at 12.5% Alc./Vol.
Talkhouse Encore, a ready-to-drink canned cocktail that captures the true essence of the legendary family-run dive bar on the East End of Long Island, Stephen Talkhouse, launches with four flavors that provide the ultimate consistency of go-to mixed drink requests: Grapefruit Tequila Soda, Blood Orange Tequila Soda, Cranberry Vodka Soda and Lime Vodka Soda. The next generation of Talkhouse, Ruby Honerkamp, is expanding the bar’s legacy by offering the Talkhouse experience and spirit captured in beverage form for consumers to enjoy in their homes.
buzzbox Premium Cocktails, the first-ever ready-to-drink Cocktail in the eco-friendly Tetra Pakâ Box, announced its founding partner sponsorship agreement with Acrisure Arena, the newest world-class venue designed specifically for the Coachella Valley. The agreement includes the rights for buzzbox Premium Cocktails to be the exclusive ready-to-drink beverage served in the arena with a branded bar featuring the buzzbox line-up of ten sustainable packaged ready-to-serve all natural ingredient cocktails. In addition to being home to the Coachella Valley Firebirds, the 32nd AHL team debuting in fall 2022 and the affiliate of the NHL’s Seattle Kraken, Acrisure Arena will host more than 120 sports and live entertainment events annually.
Girl Crush Brands, a 100% women-owned and operated company out of Southern California, announced their partnership with Clear River Beverage Company to bring Sunlit, a new line of premium agave cocktails to consumers in Eastern Minnesota.
Harridan Vodka, an ultra-premium, certified organic vodka crafted in New York State from local corn, announces the launch of its limited edition “Midsummer Reserve.” Saluting the Summer Solstice, the spirit was rested under a full moon during May’s lunar eclipse – cleansing and charging the bottle with distinctive lunar energy.
Rock N Roll Tequila announced the expansion of its award-winning tequila’s distribution to 32 new states with distribution partners SGWS, RNDC, Martignetti Distributing, and Athens Distribution. A massive expansion taking them from 13 up to 45 U.S. markets launching this summer.
Empirical, a flavor company revolutionizing spirits with its unprecedented approach, unveils its latest distillate, SOKA, one of the first spirits distilled in the U.S. from American sorghum cane juice and syrup. SOKA (750ml/43% ABV/SRP $50) will be available for purchase worldwide on June 15, 2022 via Empirical’s website, empirical.co. It has already been embraced by the vanguard of the craft cocktail world.
Just in time for summertime, romeo's is launching its own line of ultra premium seltzers in Quebec grocery and convenience store network in collaboration with industry giant’s, Labatt. romeo's sonic marks the beginning of an important step; after the success of romeo's gin spirits, its ready-to-drink gin-based cocktails and its non-alcoholic version, romeo's is now entering the world of malt-based seltzers with a unique, innovative and distinctive offering.
Wellness and recovery brand, NextDay has launched its new and improved formula available in-stores and online. NextDay Original is packed with electrolytes, vitamins like B6, C, D, E, zinc, magnesium, and caffeine as well as all-star recovery agent, DHM to help with recovery downtime. This new formula with FDA-certified ingredients helps consumers regain focus, boosts energy, and aids with rehydration after a long night out.
Six beverage startups emerged from a field of 12 contestants to secure a spot in tomorrow’s final round of New Beverage Showdown 23 at BevNET Live Summer 2022, sponsored by Coca Cola’s Venturing and Emerging Brands Unit (VEB).
BevNET Live Summer 2022 returned to New York City on Wednesday for the first time in three years at a “precipitous time,” according to Jeff Klineman, BevNET Editor-in-Chief. Beverage industry leaders and professionals convened during the first session of the two-day industry conference, which opened with a state-of-the-industry discussion featuring insights from retailers, brands, investors and distributors.
SYSTM Foods, the strategic partnership of private equity firm SYSTM Brands and venture capital fund PowerPlant Partners, staked its first claims on the impact-focused food and beverage category on Wednesday by announcing it has acquired Chameleon Coffee from Nestlé USA, along with independent functional beverage brand REBBL.
With more drinkers reaching for tequila-based ready-to-drink (RTD) cocktails, mezcal versions could seem like a natural next step considering the spirit’s recent rise. Madre Mezcal, a brand with a foothold in the mezcal market is the most recent to launch their version, a 5% ABV can called Desert Water that comes in four flavors. Meanwhile, Elenita, which launched as the first mezcal RTD in 2020, has been steadily growing their distribution. But unlike other agave spirit RTDs, they might not get much competition for a while – the supply chain challenges are just that big.
Speaking just a few weeks after the energy drink maker’s Q2 earnings report, Monster president and chairman Rodney Sacks said the price increase will kick in on September 1, coming on the heels of incremental hikes in late 2021 and early 2022. The move will put Monster in line with chief rival Red Bull, which communicated to retailers that it will raise pricing by 7.6% (about 10 cents per can) on the same date.
