Old Forester’s Next Release in the 117 Series: Whiskey Row Fire
Old Forester Distilling Co. announces the release of the newest installment of The 117 Series – Whiskey Row Fire.
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Novo Fogo Cachaca Announces Jeremy Lenz as CFO/COO
Novo Fogo has appointed Jeremy Lenz as Chief Financial Officer and Chief Operating Officer effective immediately. Lenz, who has been an investor in the company over the past several years, will be responsible for helping the Seattle-based company’s worldwide operations while providing financial stewardship during this period of accelerated growth.
BABE Wine Launches ‘This Calls for BABE’ Campaign
Ring ring, BABE Wine calling with a very important message: it’s always the right time for BABE this summer. The “This Calls for BABE” campaign launches today, which is here for all of life’s wins and annoyances, no matter how small. Overreacting? Never heard of her.
Costa Tequila Reports Record Growth This Year
Costa Tequila reports record growth this year, entering new markets in the US and bringing the first ‘Hi/Lo’ blend of tequila in the world to retail at more than 550 points of distribution nationwide. Costa, which launched in 2019 with a mission to redefine conventional tequila, has made continuous investments in distribution and brand development, increasing its rate of sale and adding 23 new distributors in 9 states so far in 2022. With a Neilsen rating of 520 in pricing and 445 overall, Costa is on track to reach 20,000 cases sold this year.
BioSteel Named Official Sports Hydration Drink of the NHL
After racking up high-profile sponsorships with professional basketball and soccer teams and leagues, beverage maker BioSteel Sports Nutrition is hitting the ice -- literally. The company announced today it has entered a multi-year partnership naming BioSteel the Official Sports Hydration Drink and Official Hydration Partner of the National Hockey League (NHL) and the NHL Players’ Association.
Distribution: Rise Oat Milks Up to 4K+ Doors; Bloody Gerry Grows in SoCal
Rise Brewing Co. continues to build an audience outside of cold brew coffee fans, as the New York-based brand announced new natural channel distribution for its organic oat milks this week. The brand’s Original and Vanilla oat milks are set to enter all Fred Meyer locations later this month, while Original and Chocolate are going into all Harris Teeter Stores. All three have also landed placement at 41 Fresh Market stores, or all locations with aseptic milk sets.
Ladder Nutrition Climbs Into Retail Distribution With Vitamin Shoppe
Nutritional sports supplement maker Ladder hopes that entering its first brick-and-mortar retail channel with 690 Vitamin Shoppe stores will broaden its appeal from its base of professional athletes and unlock “active” consumers.
ChickP Introduces Its Protein Isolates Customized for Creamy Dairy-Free Barista Beverages
ChickP, Ltd., a foodTech startup, and pioneer in plant-based protein innovation, introduces its protein isolates customized for trendy dairy-alternative barista-style coffee drinks. The company developed an advanced prototype of a chickpea-based milk analog. This plant-based creamer for coffee demonstrates the versatility of ChickP’s pure protein, following its sterling performance as an egg replacer for vegan mayonnaise.
Hydralyte Launches Hydralyte Plus Liver Support for Hangover Recovery
Hydralyte, one of the world’s most trusted rapid hydration solutions, announced the release of Hydralyte Plus Liver Support, combining their rapid dehydration formula with liver supporting antioxidants Milk Thistle, Prickly Pear, Turmeric and Ginger for the ultimate Hangover remedy.
Brands Bring Low-Acid Coffee into Spotlight
While it may represent just a fraction of the larger coffee market, the low-acid segment has become a small but steady profit generator for a handful of rising brands looking to separate themselves from the pack, whether as a central element or as a complementary piece.
Taylor Fritz and Danielle Collins Lead Way into Plastic Free Tennis with waterdrop
While sustainability initiatives are growing in many sports today, tennis is one of the sports where an abundance of plastic bottles can still be found on the court. The Austrian company waterdrop unveils the arrival of Americans, Danielle Collins, and Taylor Fritz, as its first waterdrop athletes. This new step is a part of waterdrop's commitment to well-being, sustainability, and a challenge to set a higher standard for the beverage industry.
LALA Introduces New Breakfast ‘Licuados’
LALA U.S. is introducing authentic licuados – traditional Mexican breakfast smoothies containing milk, fruit, and oats – to dairy cases in Walmart and Hispanic-specialty grocers this month.
Farmtiva INC to Launch JuiceTiva Cold-Pressed Hemp Juice Superfood Powder
Farmtiva INC helmed by hemp industry and CBD pioneer Chris Boucher, to lead the resurgence of the stalled Hemp Cannabidiol (CBD) Market, which is set to surpass USD 56.2 billion by 2028, according to a new research report by Global Market Insights Inc., with the launch of JuiceTiva, a revolutionary water soluble, bulk superfood and beverage — “from farm, to Ready-to-Mix”— raw hemp juice powder, with the highest per gram serving of pure, highly bioavailable CBDa on the market, at the IFT FIRST: Annual Event and Expo, July 10-13, 2022, at McCormick Place in Chicago. (McCormick Place, 2301 S King Dr., Chicago, IL Booth #SO352 in the South Building.)
MGP Names Sean Wirtz as Director of Business Development and Integration
MGP Ingredients, Inc. (Nasdaq: MGPI), a leading supplier of distilled spirits, branded spirits and food ingredient solutions, has named Sean Wirtz to the newly created position of Director of Business Development and Integration.