News

After pioneering the craft brewed sparkling hop water category in 2014, H2OPS is announcing a brand refresh, moving their existing IPW trademark prominently to the front of the label and expanding into cans.  Co-founder Paul Tecker explained that “IPW is our refreshing take on an IPA that is a craft brewed hop Water you can drink Wherever, Whenever and Without alcohol, calories, or gluten. It’s also easier to pronounce than our company name H2OPS, which will remain on the label, but in a smaller way.” 

BIOLYTE – touted as the world’s first “IV in a bottle” – announces its retail expansion into an additional 300+ Circle K locations across the global convenience store chain’s Southeast Division including Georgia, South Carolina and North Carolina. This growth comes on the heels of the brand’s current presence in 600+ Circle K stores within its Gulf division (Alabama, Mississippi, Louisiana and Florida) & across the South Atlantic. Created & founded by Atlanta-based anesthesiologist Dr. Trey Rollins, one bottle of BIOLYTE provides the same amount of electrolytes as IV rehydration therapy (nearly 6.5 times more than other leading sports drinks and with only one-third of the sugar) plus natural ingredients that boost energy, ease stomach illness and reduce muscle cramps.

ROAR Organic, a line of delicious hydration beverages offering a blend of vitamins, antioxidants and electrolytes for Complete Hydration that replenishes, announced that all four of its core SKUs – Mango Clementine, Cucumber Watermelon, Georgia Peach and Blueberry Acai – will now be sold at the majority of Whole Foods Market locations nationwide.

Like meditation in a mug. Superfood latte mixes for calm, zen-like focus in an instant. Blossom, a Chicago-based mental wellness company, launches a line of barista-style oat milk latte mixes to support mood, focus, and stress. 

Essential Elements (Ee) – the premium, science-backed sports nutrition brand – has partnered with pro-surfer Koa Smith to help athletes and health-conscious consumers ‘Get Hy’. Staying hydrated is Koa’s top priority while he’s catching waves, Essential Elements hydration sticks help him replenish his electrolytes, provide a boost to his immune system and give him the energy to glide into some of the biggest breaks in the world.

Sunwink, the plant-powered brand crafting the world’s cleanest Superfood Tonics and Powders, announces their latest launch: Digestion Lemon Sparkling Tonic. Building upon the company’s mission to give all humans an easy and accessible way to incorporate plants and superfoods into their everyday lives, Sunwink’s new sparkling beverage was crafted alongside clinical herbalists to deliver its fan-favorite Digestion Lemonade Powder in a new, sparkling tonic form. 

Milkboy Swiss Chocolates will introduce its newest product, Milkboy Swiss Chocolate Drink, at the Specialty Food Association Summer Fancy Food Show, taking place from June 12-14, 2022 at the Jacob K. Javits Center in New York City. The award-winning brand will make samples of the new drink mix available throughout the three days at the Milkboy Swiss Chocolates booth #7215.  Made in Switzerland, Milkboy Swiss Chocolate Drink will be available to retailers in late June 2022 at a Manufacturer’s Suggested Retail Price of $9.95 per 1 pound tub.