ROLUS Launches Nationwide, Introducing the “Social Hydration” Movement

ROLUS, a premium sparkling hydration beverage, is now available nationwide and is introducing a new movement: social hydration.

An April 2026 study commissioned by the brand found that 72% of Americans say there are few beverages that combine social enjoyment with hydration benefits.* ROLUS is designed to bridge that gap, offering functional hydration for consumers who want a beverage that fits both active lifestyles and social occasions like pickleball matches and rounds of golf.

ROLUS offers several functional benefits, including:

• 345 mg of electrolytes
• Greek Verbena for immunity support
• L-Theanine for stress support
• No sugar, no caffeine, no artificial flavors, no carbs, and no dyes
• Only 5 calories

The survey also found that:

• 87% of Americans believe they’re well-hydrated, yet 61% drink less than the recommended 64 ounces of water daily.
• 70% of Americans who drink alcohol have reduced or intend to reduce their alcohol consumption. For Gen Z, that number jumped to 87%.
• 93% of golfers consume non-alcoholic drinks on the golf course. 50% of golfers expect premium non-alcoholic options at golf clubs.

The brand is led by co-founder Carl Nolet III, who brings a 334-year family legacy of distilling craftsmanship into a modern, wellness-driven category. Through ROLUS, Carl is helping define an emerging whitespace in the category: a beverage built for consumers who want hydration to be both functional and social.

ROLUS is currently available nationwide via Amazon in Lemon-Lime for $29.99 per 12-pack.

Follow ROLUS on Instagram and TikTok at @rolus.drinksmarter.

*Survey Methodology: This survey was conducted online within the United States by The Harris Poll on behalf of ROLUS from April 29–May 1, 2026, among 2,030 U.S. adults ages 21 and older.