News

ZCHT, Maker of SoPure Stevia, Announces New Name: HOWTIAN

Zhucheng Haotian Pharma Co., Ltd (ZCHT) – maker of SoPure, the world’s leading commercial brand of natural stevia, and also the world’s #1 manufacturer of inositol – has announced it will now be operating as HOWTIAN.

This Week’s New Products: Starlight, Star Fruit and “Loud” Drinks

From Coca-Cola Starlight to Lemon Perfect Kiwi Star Fruit, beverage makers debuted a variety of new products this week, including functional plant-based creamers from Silk, a new limited edition flavor from Brew Dr., and a new permanent addition to Red Bull’s flavored line. Meanwhile, cannabis beverage startup Drink Loud is debuting micro-sized THC drinks that pack a wallop, and LaCroix getting ready for spring with a new flavor.

Mast-Jägermeister US Names New CEO

Mast-Jägermeister US has named its chief operating officer Joe Fortune as CEO, effective April 1, the company announced Thursday. Fortune assumes the role from outgoing CEO Jeff Popkin, who has held the role since 2015.

Saucey Expands On-Demand Delivery Services In Arizona

Saucey, a leading delivery platform that offers ASAP and scheduled alcohol deliveries straight to your doorstep, announced the launch of its services in Arizona. Partnering with an international convenience store chain, Saucey is expanding its service area and selection of alcohol and convenience items.

Coca-Cola Starlight Kicks Off LTO “Creations” Series

Coca-Cola’s new “global innovation platform,” Coca-Cola Creations, was unveiled this week, kicking off with the release of Starlight, the first in a series of limited-edition products and experiences that will be introduced “across physical and digital worlds.”

Joe Fortune Appointed New Ceo Of Mast-Jägermeister U.S.

Mast-Jägermeister US announces that Joe Fortune has been named Chief Executive Officer, effective April 1, 2022. Joe Fortune, who most recently served as Chief Commercial Officer, will be taking the reins from Jeff Popkin, the current CEO at Mast-Jägermeister US for the past six years.

MGP Ingredients Announces $12 Million Barrel Warehouse Expansion

MGP Ingredients, Inc., a leading provider of distilled and branded spirits and food ingredient solutions, announced it has begun a $12 million barrel warehouse expansion to meet growing consumer demand for its American whiskey.  

Additive-Free De-Nada Tequila Now Available in The U.S.

Adam Millman and Danny Neeson, the founders of DE-NADA, are delighted to announce the launch of their additive-free Tequila, which comes in Blanco and Reposado expressions (both 40% ABV; SRPs $39 and $43, respectively).

XXI Martinis Shakes Up The Espresso Martini Trend

Twenty-One (XXI) Martinis, a premium vodka martini brand, introduced a new “ready to shake” espresso martini. The pre-made, craft-tasting martini in its sleek, matte black bottle is now available in select cities including Las Vegas, Nevada, Cleveland, Ohio, and Lexington and Louisville, Kentucky.