News

James & James, the bottled hemp seltzer made with full spectrum, hemp flower-derived CBD extract, is now available across Colorado, thanks to a new partnership with Eagle Rock Distributing Company.

KidsLuv, the vitamin-enhanced, zero sugar kids beverage, today introduces its newest flavor, Beary Berry, with immune-boosting Vitamin D and Zinc. The new flavor will join the brand’s three existing fun-luving flavors, Flying Fla-Mango, Peach Me I’m Orange, and Starstruck Coconut. All four flavors have zero sugar, only 10 calories, 2g carbs, and nine essential Vegan vitamins and minerals in each serving.

GURU Organic Energy Corp. (TSX: GURU) (“GURU” or the “Company”), Canada’s leading organic energy drink brand, is pleased to announce a high-energy summer event sponsorship calendar to help fuel some of the most anticipated events of the summer across Canada, May through September.

Talking Rain Beverage Company, the maker of Sparkling Ice beverages, is pleased to announce its continued partnership with national nonprofit organization, Homes For Our Troops (HFOT), to build and donate specially adapted custom homes nationwide for severely injured post-9/11 Veterans, to enable them to rebuild their lives. Together, Sparkling Ice and Homes For Our Troops aims to give back to the Veteran community and honor their service and sacrifice for their country.

Nutrabolt, a global leader in human performance and the maker of one of the nation’s fastest growing performance energy drink brands, C4 Energy, announces new clinical trial study claims on the benefits of C4 Smart Energy, showcasing the efficacy of its better-for-you and cognitive performance energy drink. Conducted at the University of Iowa, the new study tested the cognitive and mental performance effects of C4 Smart Energy, which contains a specially-formulated combination of clinically studied ingredients, including InnovaTea, a plant-based caffeine ingredient derived from green tea extract that delivers energy and alertness, alongside Cognizin, a patented citicoline designed to support mental focus, attention, and recall.

Essentia Water, the pioneer of ionized alkaline water in the U.S., has launched a new campaign featuring basketball star Jimmy Butler, Chicago quarterback Justin Fields, and multi-platinum singer-songwriter Tate McRae. A continuation of its "Stop for Nothing" campaign, which launched in 2021 and featured McRae alongside Kansas City quarterback Patrick Mahomes, this new creative focuses on maintaining resilience by taking a moment to pause and hydrate.

Harmless Harvest, a leader in the organic coconut-based food and beverage product market, announces the transition to 100% recycled polyethylene terephthalate (rPET) bottles for its coconut water and smoothie beverage products. This May 2022, all retailers carrying the beloved brand’s coconut-based drinks across the U.S. will stock their shelves with the newly composed bottles. The transition is part of the brand’s commitment to zero waste production, creating a roadmap for progress toward products and practices that have a net-positive impact on both people and the environment.

Saint James Tea, an organic and sustainably packaged line of ready-to-drink teas, has teamed up with LA Libations, as a component of their SoCal Incubation Program (SIP), a California-based beverage incubator that focuses on emerging health-centric consumer brands looking to grow in market. 

Whether it’s a runner’s high, mastering a yoga pose, or just getting out and moving, Propel Fitness Water wants to celebrate all the ways that working out can be joyous. This summer, Propel, the electrolyte water from Gatorade, is teaming up once again with writer, actor and producer Mindy Kaling to inspire exercisers to come together and find their JOWO – Joy of Working Out.