News

15 STARS Whiskey Hits Shelves, Pays Homage to Kentucky History 15 STARS Whiskey Hits Shelves, Pays Homage to Kentucky History

15 STARS Whiskey Hits Shelves, Pays Homage to Kentucky History

by Press Release,

15 STARS, a whiskey brand that honors Kentucky’s rich distilling heritage from 1795 until today, will hit shelves in early April. The company’s first release is its Timeless Reserve, a marriage of Kentucky bourbons aged 14 years and older. In addition to the new releases, Founders Rick Johnson and Ricky Johnson, will use special strains of corn, a black corn and a patriotic mix of red, white and blue corn, for future releases being distilled and warehoused in Bardstown, Kentucky.

Select Club Launches Peach Whisky Flavor For Summer Select Club Launches Peach Whisky Flavor For Summer

Select Club Launches Peach Whisky Flavor For Summer

by Press Release,

Mexcor International, a Houston-based importer and distributor of the finest spirits and beverages from around the world, is proud to announce one of the company’s imported brands, Select Club, has launched a new Peach flavored whisky just in time for the summer season.

Texas Rangers Sign Troop to Bring Canned Cocktails to Globe Life Field Texas Rangers Sign Troop to Bring Canned Cocktails to Globe Life Field

Texas Rangers Sign Troop to Bring Canned Cocktails to Globe Life Field

by Press Release,

The Texas Rangers have signed a partnership with Troop, maker of ready-to-drink full-flavored, full-strength cocktails, to serve their drinks at Globe Life Field. Four of Troop’s spirit-based cocktails – Vodka Lemonade, Tequila Paloma, Bourbon Smash, and Rum Mojito – will be available to guests during home games and select events throughout the 2022 season.

Monster, Orange Bang Ask Court to Confirm $175M in Damages Against VPX Monster, Orange Bang Ask Court to Confirm $175M in Damages Against VPX

Monster, Orange Bang Ask Court to Confirm $175M in Damages Against VPX

by Martín Caballero,

Family-owned beverage maker Orange Bang and Monster Energy Company have asked an U.S. District Court in California to confirm an interim award of $175 million in damages and a 5% royalty on all future net sales of Bang-branded products after an arbitrator found that VPX was liable for breach of contract and trademark infringement by falsely claiming its products contain creatine.

Marketing: Sparkling Ice, PepsiCo Honor Vets; SodaStream Teams With SEE Turtles Marketing: Sparkling Ice, PepsiCo Honor Vets; SodaStream Teams With SEE Turtles

Marketing: Sparkling Ice, PepsiCo Honor Vets; SodaStream Teams With SEE Turtles

by BevNET.com Staff,

In this marketing roundup, Sparkling Ice honors America’s veterans through its third annual Cheers to Heroes campaign, plant-based beverage maker MALK encourages consumers to take their bottle and #turnitaround and SodaStream partners with David Hasselhoff to save the baby sea turtles. Plus, the founders of Finnish Long Drink try to help America become the happiest place on earth.

Happi Introduces Its Latest Flavor for Spring: Pomegranate Hibiscus

by Press Release,

Just in time for spring, Happi, Michigan’s first-to-market cannabis-infused sparkling water— has launched its newest flavor, Pomegranate Hibiscus in select provisioning centers across the state. Made with organic pomegranate, lemon, agave nectar and hibiscus, this flavor is light, fruity, and the perfect way to savor the season. There’s a Happi for every occasion and with all-natural ingredients and now 3 delicious flavors, Happi is redefining what THC-infused beverages look and taste like. 

Day Chaser Cocktails Named Official Partner of Yankees Radio Network Day Chaser Cocktails Named Official Partner of Yankees Radio Network

Day Chaser Cocktails Named Official Partner of Yankees Radio Network

by Press Release,

Day Chaser is pleased to announce that it has teamed up with Audacy and WFAN 101.9 FM / 660 AM (WFAN-FM/AM), the #1 Sports Station in the Nation, to execute a multi-dimensional campaign aimed at reaching listeners across the iconic sports radio network. As a result of the partnership, Day Chaser, which is now widely available across the country, and via DayChaser.com, is excited to team up with WFAN’s Yankees Radio Network in supporting the ‘Chase for 28’ campaign as the team sets out to capture their 28th World Series.

MartinBauer Adds US Grown and Processed Echinacea to Product Portfolio

by Press Release,

MartinBauer, the leading manufacturer of tea and botanical ingredients for the food, beverage, and dietary supplement/health and wellness industries, has announced the addition of US grown and processed Echinacea purpurea to its product portfolio. This addition complements the MartinBauer botanical strategy of expanding our current product offering into our US farm partners.

Trinity River Distillery Announces Thomas Ingham as President and Chief Executive Officer Trinity River Distillery Announces Thomas Ingham as President and Chief Executive Officer

Trinity River Distillery Announces Thomas Ingham as President and Chief Executive Officer

by Press Release,

Ingham, a graduate from Kansas State University, has more than 20 years of senior management experience in the spirits industry, including positions with Standard Beverage Corporation, Bacardi USA and most recently Pernod Ricard USA. Ingham has delivered on goals and achieved commercial success in sales, marketing, and marketing operations. He brings the full gamut of experience, from strategic planning, through resource allocation, GTM strategy development, program launch, and execution. Along with the position as President and CEO, Thomas will also hold a minority ownership in the parent company Trinity River Distillery.

Game Fuel and Dr Disrespect Team up to Launch Championship Citrus Cherry

by Press Release,

MTN DEW GAME FUEL and Dr Disrespect are taking their relationship to the next level with the release of Championship Citrus Cherry. One of the most requested Game Fuel flavors, Citrus Cherry, is getting a championship-level twist at the hands of The Doc. That’s right, The Two-Time brought it again and leveled up the OG Citrus Cherry flavor with the creation of the limited-edition Championship Citrus Cherry. The fan favorite is finally back and bolder than ever, including a limited-edition can as epic as his mustache and mullet. Gamers can get their hands on Doc’s new limited-edition flavor starting today, available only while supplies last on GameFuel.com.