Waterdrop Reveals New Microteas, the Latest Format of Their Sustainable Microdrinks.
Waterdrop has announced a new way to encourage us to drink more water in an easy and sustainable way thanks to the new microteas. Microtea is a small cube made…
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BeatBox Beverages Launching Equity Crowdfunding Campaign, New Innovation
BeatBox Beverages is inviting fans to become partial owners of the company boasting the #1 fastest-selling single-serve wine offering in the United States. The company has launched a second equity crowdfunding campaign in partnership with Wefunder and is seeking $5 million worth of investments.
San Pellegrino Ramps Up Marketing, Enlists Stanley Tucci To Celebrate “All-Things Italian”
Nestlé’s San Pellegrino is making a new marketing push by signing actor Stanley Tucci to a multi-year contract as its new ambassador and the star of an ad campaign kicking off this fall.
Desert Door Names Rachel Vallejo Carneglia As Director of Marketing
Desert Door Texas Sotol is proud to announce the hire of Rachel Vallejo Carneglia as the company’s new Director of Marketing. She was most recently the marketing director for Austin Parks Foundation.
Pennsylvania Dutch Debuts All-New Strawberries & Cream Liqueur
Philadelphia-based Charles Jacquinet Cie., Inc. announced the debut of the newest addition to its Pennsylvania Dutch cream liqueur line, Strawberries & Cream. While enjoyable year-round, each bottle of Strawberries & Cream comes with a personalized Valentine’s tag, making it the sweetest gift for a friend, loved one, partner or yourself.
Taste Radio: A Revolution Is Underway. Ghia’s Mélanie Masarin Has A Vision For Victory.
Mélanie Masarin, founder and CEO of pioneering non-alcoholic cocktail brand Ghia, discussed the influence of her work experience at Glossier on the brand’s development, her vision to build Ghia as an “IRL” platform and how it was impacted by the pandemic, the remarkable story about how she won over Ghia’s brand designer and why “growing up in the right way” often means pumping the brakes.
Infinite Drinks and Beyond: Cana Develops ‘Beverage Printer’
It’s been a longstanding trope of science fiction media that future technology will allow people to produce any food or drink they want on demand. Although it might be a while before we dine Star Trek style, California-based startup Cana Technology believes an era when we can “print” any beverage we want, anytime, at home, is just about here.
Acosta Acquires OeP to Further Amplify Suite of Progressive Technology Solutions
Jacksonville, Fla. — Today Acosta announced it acquired OeP, a best-in-class agency focused on providing white glove services to clients across multiple categories and increasing brand presence and ROI on…
Favor Launches New Turmeric and Tart Cherry Restore Shot
Fast growing DC based wellness shot company Favor, has launched the first of their recovery focused shots. With call out ingredients Turmeric & Tart Cherry, this powerfully packed shooter works…
Chlorophyll Water Now Available at All Central Market Locations in Texas
Chlorophyll Water, recognized by the Green Business Bureau as “Good for the Mind, the Body, and the Planet,” is now available at all Central Market locations in Texas. Owned by…
Koia Recommits to Keto, Brings on Influencer Thomas DeLauer
Plant-based protein drink maker Koia announced today it has partnered with keto diet influencer Thomas DeLauer, appointing the author and YouTube personality to the role of Chief Keto Officer, as well as launching a limited time collaboration flavor: Keto Raspberry Lava Cake.
Spirits People Moves: Eyeing Fast Growth, LALO Hires Fmr. Waterloo COO as President
In this spirits-focused People Moves roundup, Jeff Arnold joins LALO as COO while Richard Zeller is promoted to President at 3 Badge Beverage.
Misty Muscatel Davis Joins IRI As Global Chief Marketing Officer
IRI, a fast-growing, innovative, global provider of technology, data and predictive analytics for the consumer, retail and media sectors, today announced that Misty Muscatel Davis will join IRI as global chief marketing officer, effective Feb. 1, 2022.
Ghost Tequila Goes National; Adds New Marketing and Sales Positions
In less than five years since it first launched, Ghost Tequila is officially a national brand, expanding distribution into all 50 U.S. states. One of the fastest-growing tequila brands in the industry (posting volume growth of more than +200% last year), Ghost has also announced that several new marketing and sales director roles have recently been added to the company’s leadership team.