Following Surfside Success, Stateside Targets 1.5M Super Lyte Cases This Year
Stateside's new Super Lyte vodka-infused "ade" has already depleted 120,000 cases in its first five weeks, with a target of 1.5 million cases for its inaugural year.
News
Vita Coco Sales Rise 37% in Q1
Retail growth, improved pricing and positive private label shipment trends led Vita Coco to a strong Q1 2026 performance, announcing this week 37% net sales growth to $180 million in its latest earnings report.
Distribution: Drink Weird, BeGOAT Plot NorCal Expansion
In distribution news, Weird Tea is entering Northern California by partnering with Donaghy Sales as Cómo No targets the Northeast with S.K.I. Beer.
CPG Funding Trends: Capital Gets More Targeted – FABID by Northhall Q1 2026 Report
The Q1 2026 funding report from Northhall paints a picture of a funding environment that is cooling, but not collapsing. Total investment in food, beverage, and CPG brands reached approximately $340M, marking a 13% decline quarter-over-quarter as deal volume also pulled back.
Marketing: Starbucks Taps Kristen Kish for At-Home Sweet Cream Launch; Plus FIJI Water, Pure Leaf
Starbucks has enlisted chef and television personality Kristen Kish to promote its newly released at-home Sweet Cream Enhancers, available in Vanilla, Brown Sugar and White Chocolate Macadamia flavors.
Adapt Pivots From CBD, Charts Future In Functional Powders
Adapt Superwater is relaunching as a CBD-free powdered hydration brand focused on recovery products for athletes.
Phony Negroni Maker St. Agrestis Acquired by The Wine Group
Launched in 2022, Phony Negroni – which includes mezcal and espresso-inspired varieties - is the top selling ready-to-serve 200mL bottled beverage in the non-alcoholic spirits segment, according to Mintel data cited in a press release.
Oatly: Growth Playbook ‘Beginning to Gain Traction’; Q1 North America Revenue +3.8%
Building on momentum from its first full year of profitable growth, Oatly says its refreshed growth playbook is “beginning to gain traction” in North America as it leans into a disciplined operational approach.
Botanical Energy: Redefining How We Energize – Brightfield April 2026 Report
Six botanical beverage subcategories just broke out at once. Tea with Adaptogens (+894%), Yerba Mate (+321%), Botanical Sodas (+273%), and Mineral Water (+170%) are pulling beverage conversation toward 'calm focus.'
Sazerac Invests in Kendall Jenner’s 818 Tequila for Nationwide Sales and Distribution Partnership
Spirits giant Sazerac announced today a “strategic partnership” with 818 Tequila, the brand founded by model and reality TV star Kendall Jenner.
L.A. Libations Debuts ‘Re:Lid’ Resealable, Recyclable Aluminum Can
In partnership with Re:Lid USA, L.A. Libations Water – the 9.5 + pH water brand produced by beverage incubator L.A. Libations – has unveiled what it claims is the beverage industry’s first fully recyclable resealable aluminum can.
Neutonic Lands $6M Raise Ahead of National Grocery Launch
Productivity drink startup Neutonic has secured $6 million in new funding as it seeks to accelerate its US retail presence with a move into national grocery stores slated for this summer.
Taste Radio: Discipline, Not Dollars. How Paul Hobbs Builds Global, Enduring Brands.
Building a lasting business in a volatile market isn’t easy. Just ask Paul Hobbs. In this episode, the renowned winemaker and founder of Paul Hobbs Wines unpacks the realities of scaling a global enterprise, why capital discipline and patience matter more than hype, and how staying rooted in authenticity can turn a craft into a durable, long-term brand.
Coca-Cola: Revenue Grows on Volume Gains in Q1
Brands including BodyArmor, Powerade, Dasani, smartwater, and Minute Maid all saw volume gains in North America during the quarter, according to CEO Henrique Braun.