Monster Energy, a leading manufacturer of energy drinks, kicked off the launch of its fitness-focused beverage, REIGN Total Body Fuel, by enlisting hundreds of New York’s most physically fit men and women to reign over Time Square’s busiest streets for a massive consumer march and sampling event.
Clayton Christopher, the founder of Sweet Leaf Tea and Deep Eddy Vodka, told BevNET that he’d left an active role within the CAVU organization earlier this year, although he is continuing to work as a board member and advisor to the brands in his portfolio from CAVU’s first two investment pools.
WhistlePig, the No. 1 distiller in the fast growing, ultra-premium and luxury rye whiskey category,1 today announced that it received a $55 million revolving line of credit from JPMorgan Chase, extending the existing $40 million line with JP Morgan Chase, which was received in April 2018. The credit facility will provide the company with incremental funding to accelerate the production and aging of premium rye whiskey.
Louisville-based Copper & Kings American Brandy Co. is celebrating its fifth anniversary with A Song For You, a Limited Release American Brandy matured in Kentucky bourbon whiskey barrels for five years.
Known for its innovative fruit and herb combinations, award-winning Bass Note Sangria is releasing its latest flavor Raspberry Hibiscus this spring. The new ready-to-drink sangria flavor joins Bass Note’s existing line-up which includes Peach Tarragon, Cherry Lime Almond and Blackberry Sage.
A serial beverage entrepreneur, Joe Heron’s third act is perhaps his most ambitious. Having founded and successfully sold two brands -- functional drink Nutrisoda and Crispin, a line of premium hard ciders -- Heron is now at the helm of Copper & Kings, a brandy-centric distillery. In our interview, Heron explained why “the number one characteristic of an entrepreneur is stupidity,” and why the company “behaves like an incumbent, not a challenger.”
M.S. Walker has announced the nationwide expansion of the premium Grand Mayan Tequila line with the introduction of Grand Mayan Reposado. This new expression joins Grand Mayan Ultra Aged and Grand Mayan Silver to round out the growing brand’s line of premium tequilas.
Bimble, a sparkling beverage with 25 mg of full-spectrum, hemp-derived CBD and lightly sweetened with raw honey, expands retail availability throughout the United States at SRP: $7.99.
Legendary rocker and spirits pioneer, Sammy Hagar, has joined forces with acclaimed Emmy Award-winning chef and restaurateur, Guy Fieri, to create a new tequila: Santo Fino Blanco. Launching in May, Santo Fino Blanco is the second spirit in the Los Santo family, joining Santo Puro Mezquila, the world’s first and only blend of tequila and mezcal.
The American Bottling Company, a subsidiary of Keurig Dr Pepper, has filed a lawsuit against BodyArmor and its founder and chairman Mike Repole, claiming wrongful termination of its contract after Coke took distribution rights and a minority stake in the brand last August.
Sol-ti founder and CEO Ryne O’Donnell said the company has sent between two and five cease and desist letters to other companies marketing SuperAdes within the past 18 months, and as many as 10 times within the past two years.
Pendleton Whisky steps into the national spotlight through the launch of a major marketing campaign to invite people into the world of rodeo and the brand’s namesake home – the revered Pendleton Round-Up. The multi-million-dollar integrated campaign is comprised of TV advertising, social and digital media, a title sponsorship with Professional Bull Riders (PBR) and an all-new bottle design.
EFFEN Vodka, a super-premium and smooth vodka, is proud to announce the addition of two new flavors to its lineup: EFFEN Rosé and EFFEN Yuzu Citrus. These new offerings celebrate two varied, dynamic flavor profiles that embody the clean, crisp taste fans love and expect from EFFEN Vodka.
AQUAhydrate has initiated a new partnership with WoundedWarrior Project (WWP) and is donating $10,000 this summer to help honor and empower wounded warriors. AQUAhydrate is promoting the partnership with a co-branded camouflage edition of their Gallon package, the fastest-growing SKU in the high pH water segment.
