Monster Launches REIGN Sports Performance Beverage

NEW YORK– Monster Energy, a leading manufacturer of energy drinks, kicked off the launch of its fitness-focused beverage, REIGN Total Body Fuel, by enlisting hundreds of New York’s most physically fit men and women to reign over Time Square’s busiest streets for a massive consumer march and sampling event. Encouraging consumers to #RuleTheDay, the march was led by REIGN brand ambassadors, World’s Strongest Man and “Game of Thrones” actor Hafþór Júlíus Björnsson (Thor) “The Mountain” and fitness expert and former WWE Diva Star Natalie Eva Marie, which stirred up a frenzy of excitement for the launch.

Perfect for energizing consumers pre or post workout, REIGN Total Body Fuel helps refuel, refresh and recover featuring 300 mg of natural caffeine with zero sugar, zero calories and zero artificial flavors or colors. REIGN Total Body Fuel contains more CO Q10, BCAA’s and electrolytes than competitor products and is available in six deliciously energizing flavors:

  • Razzle Berry: Dazzle your senses and indulge with a melody of sweet blueberry and tart raspberry.
  • Carnival Candy: Flavors of light cotton candy with a dash of fun, celebrate the carnival without the calories.
  • Peach Fizz: The bold and the bubbly, savor the flavors of succulent peach, with a hint of citrus, and a sparkly finish.
  • Lemon HDZ: A new twist on a classic treat, Lemon Headz brings sweet and tart flavors that will brighten your day.
  • Melon Mania: Go crazy for delicious! Flavors of sweet summertime watermelon with a side of wild.
  • Sour Apple: Where sweet meets sour, pucker up for a flavor that will tempt your taste buds.

“Over the years, I’ve learned to push myself to the limit and then farther to achieve the goals I’ve put my mind to,” said REIGN ambassador Natalie Eva Marie. “The key to building my body and mind is to fuel it with natural foods and ingredients, like those in REIGN Total Body Fuel, that energize and inspire me pre and post workout.”

REIGN fans can follow REIGN on Instagram and the hashtag #RuleTheDay for updates. REIGN Total Body Fuel is available nationwide. For more news and information on REIGN, visit and follow REIGN on Instagram, Facebook and Twitter.

About Monster Energy

Monster Beverage Corporation Based in Corona, California, Monster Beverage Corporation is a holding company and conducts no operating business except through its consolidated subsidiaries. The Company’s subsidiaries develop and market energy drinks, including Monster Energy energy drinks, Monster Energy Ultra energy drinks, Monster MAXX maximum strength energy drinks, Java Monster non-carbonated coffee + energy drinks, Espresso Monster non-carbonated espresso + energy drinks, Caffé Monster non-carbonated energy coffee drinks, Monster Rehab non-carbonated energy drinks, Muscle Monster energy shakes, Monster Hydro energy drinks, Reign Total Body Fuel performance energy drinks, NOS energy drinks, Full Throttle energy drinks, Burn energy drinks, Samurai energy drinks, Relentless energy drinks, Mother energy drinks, Power Play energy drinks, BU energy drinks, Nalu energy drinks, BPM energy drinks, Gladiator energy drinks, Ultra Energy energy drinks, Mutant energy drinks and Predator energy drinks. For more information, visit