Prestige Beverage Group Acquires Joia Spirit

MENDOTA HEIGHTS, Minn. — Prestige Beverage Group is excited to announce the acquisition of Joia Spirit, the innovative brand that is elevating the ready-to-drink cocktail category.

With great taste at its core, Joia Spirit is an assortment of fresh and flavorful craft cocktails made with premium vodka that will leave the consumer wanting more. Prestige Beverage Group is thrilled to be acquiring the Joia Spirit brand, and to continue its exponential growth nationally.

“Joia is one of the most exciting and innovative new products in the spirits category today,” said Mike Morgan, President of Prestige Beverage Group. “What makes it so unique is that Joia combines the massive consumer appeal of craft cocktails with the exploding ready-to-drink category. Simply put, Joia brings the innovation and quality of the craft cocktail movement to a more convenient, and easy to drink format. Consumers rave that Joia is the best tasting, highest quality product of its kind. Its strong and distinctive branding is adding to its growing appeal. Joia is the real deal!”

“We are confident that Prestige Beverage Group is the ideal partner to take on the success of Joia Spirit. With their skill set, focus on retail execution, and resources, they will make Joia Spirit a leader in the craft, ready-to-drink category.” – Bob Safford, CEO and Founder of Boundary Waters Brands and Joia Spirit.

Sparkling Cosmopolitan

Sunny tart cranberry. A polite note of pear. Refreshing lime. Just the right amount of crisp, clear, premium vodka. A perfect combination of incredible flavors. Lightly sparkling with a few tiny bubbles. A refreshing twist to a classic Cosmopolitan. 7% ABV

Sparkling Moscow Mule

A polite bite of ginger. Energizing apricot. A hint of lime. Just the right amount of crisp, clear, premium vodka. A perfect combination of incredible flavors. Lightly sparkling with a few tiny bubbles. A refreshing twist to a classic Moscow Mule. 7% ABV

Sparkling Greyhound

Bright, tangy grapefruit. A whisper of chamomile. A dash of cardamom. Just the right amount of crisp, clear, premium vodka. A perfect combination of incredible flavors. Lightly sparkling with a few tiny bubbles. A refreshing twist to a classic Greyhound. 6% ABV

Joia Spirit ready-to-drink vodka cocktails are made with pure cane sugar and no artificial anything. They’re lower in calories than ‘skinny’ cocktails, a glass of wine or typical bar cocktails too, and at 110 – 125 calories per 6 oz. serving, Joia Spirit has that just-right, not-too-sweet taste – a fresh twist on classic cocktails. Joia Spirit is perfect to take anywhere and enjoy chilled right from the can or in a glass over ice.

Joia Spirit ready-to-drink craft cocktails are packaged in 12 oz. slim cans and are sold as singles and in four-packs at a suggested retail price of $2.99 and $11.99 respectively.

About Joia Spirit

An idea born over intimate dinners with friends and conversations about the art of mixology, Joia joined the beverage industry with a passion for innovation. It started in Minnesota with Joia Sparkling, award-winning, all-natural fruit, her and spice sodas crafted by stellar mixologist, Dan Oskey. It was soon learned that Joia Sparkling made amazing mixers for cocktails and Joia Spirit was born. Joia Spirit, the mobile cocktail that’s got taste™.

joiaspirit.com

About Prestige Beverage Group

Founded in 1974, Prestige Beverage Group is comprised of award-winning wines, spirits, and beer from around the world. From product development to packaging design and state-of-the-art marketing materials, Prestige Beverage Group, located in Mendota Heights, MN, continues to be an industry leader.

prestigebevgroup.com