BOULDER, Colo.— Boulder-based Cocktail Squad announces the addition of two new flavors — Whiskey Sour and Bourbon Smash — to its line of premium ready-to-drink canned cocktails fresh from the Rocky Mountains. With the new additions, Cocktail Squad becomes one of the few brands in the nation with a product line crossing over four real spirits. Cocktail Squad also announces expanded distribution of its products to Arizona starting April 29, 2019.
Whiskey Sour is a handmade bourbon whiskey with a juicy finish from pressed lemon and orange juice and some gomme syrup lend a distinct richness to this classic cocktail. The Whiskey Sour is produced under nitro so it has a creamy mouthfeel and a luscious finish. Like the can reads, “Pucker up . . . now linger in that luxurious finish.”
For Bourbon Smash, the team mixes hand-crafted bourbon whiskey, Rocky Mountain blackberries, spearmint and pressed lemons for a smash hit in this refreshing full-flavor cocktail.
Crisp, clean and full of flavor, Cocktail Squad’s classic cocktails come in sleek, artfully branded 12 oz. cans with two servings per can and fresh, small-batch flavor. Launched in 2018 with the four flagship flavors: Gin & Tonic, Margarita, Vodka Soda and Greyhound, Cocktail Squad is the answer to your craving for craft drinks that are convenient, portable and delicious.
All products are 10% ABV, and the non-whiskey drinks are all gluten-free and have an MSRP of $4.99 per can or $20 per 4-pack.
Cocktail Squad creators Lauren and John Maggio conceived of the concept while enjoying a cocktail at a new local bar.
“I had this lightning-bolt moment,” said Lauren Maggio, co-founder of Cocktail Squad. “There are so many people like us who are busy, working hard and in the throes of parenthood who would appreciate an elevated cocktail that’s convenient and portable. Ultimately, we want to offer a full line of classic cocktails that read like the menu from your favorite bar.”
As part of the Squad, the Maggios brought together a manufacturing partner, a master sommelier, a top-tier designer and a third generation R&D expert to form the unique Squad, aptly represented by its stylish bear, fox and bird logo. Lauren, originally from New Orleans, loves to highlight what she calls a Happy Hour Revival, which happens by simply cracking open a Cocktail Squad can.
Cocktail Squad takes the canned cocktail experience beyond the summer barbecue. It is perfect for tailgating, skiing, holiday parties and host gifts. More than a malt beverage or spritzer, Cocktail Squad’s spirit-based products are full-sized, full-strength cocktails in a can, making the craft bar experience accessible to anyone.
The full line of Cocktail Squad products can be found in Colorado at fine liquor stores and grocery stores throughout Boulder, Denver, Longmont, Aspen, Vail, and Winter Park. As of April 29, 2019, they are also available throughout Arizona at various AJ’s in Scottsdale, Mesa, Phoenix, Tucson, Chandler and Glendale as well as Cellars Fine Wine & Spirits in Phoenix. Please go to cocktailsquad.com for more information.
About Cocktail Squad
Launched in 2018 by husband and wife team Lauren and John Maggio, Cocktail Squad is driven by a team of food and beverage industry veterans and marketers with broad experiences. John Maggio is co-founder of the national snack brand, Boulder Canyon Chips, with nearly 25 years of experience in the natural products industry founding and leading innovative companies. He is also involved with the New York based venture capital fund, AccelFoods, as an operating partner. Lauren started her career in New York in Investment Banking and later began a thriving business in Boulder as an interior designer. Among other things, she leads the aesthetic vision and brand activation for the company. She’s also a busy mother to their four children. Headquarters for Cocktail Squad is located in downtown Boulder, Colorado, and the cocktails are produced just a short distance away.