CHICAGO, Feb. 11 /PRNewswire/ — Today The NutraSweet Company announced there is a face behind its newest sweetener. The Company has joined forces with Chef Art Smith — the celebrated author, restaurant owner and television personality — to help launch the New NutraSweet(R) Cane, a revolutionary sweetener blend with a touch of real cane sugar.
Working closely with the NutraSweet team, Chef Smith created an original collection of great-tasting, low-calorie recipes featuring the new sweetener. The mouth-watering recipes span several different meal, snack and drink options, from baked goods and ethnic sauces to dressings and cocktails. Offerings include:
— Berry Trifle
— Noodles with Asian Dipping Sauce
— Everyday Vinaigrette
— Electric Lemonade
“Creating recipes with New NutraSweet(R) Cane was both a surprising and delighting experience,” said Chef Smith. “The taste of the product, as well as the consistency, makes it a perfect low-calorie sugar substitute for virtually any recipe.”
The recipes will appear on-pack and inside the limited-edition promotional brochure, “The Art of New NutraSweet,” which consumers can soon download for free by visiting www.NutraSweetSwirl.com.
“I’m confident New NutraSweet(R) Cane will soon prove to be the best-tasting sweetener on the market,” said Craig Petray, Chief Executive Officer, The NutraSweet Company. “The partnership with Art Smith, a world renowned chef and Chicago native, was a natural fit. We’re thrilled with the recipes he created — not only because they highlight his incredible culinary artistry, but they really show the true taste profile and superiority of this product.”
New NutraSweet(R) Cane, which is also suitable for people with diabetes, is one of three innovative sweetener blends that have been developed through a partnership with The NutraSweet Company and Domino Foods to improve the taste and enjoyment of sweetened foods and beverages without all the calories. New NutraSweet(R) Cane will be available in stores nationwide in the coming months.
The NutraSweet Company, headquartered in Chicago, produces and markets sweeteners in more than 100 countries. Its sweeteners are used in over 5,000 food and beverage products and are annually consumed by 250 million people worldwide. The company ignited the sweetener market in 1982 with the launch of NutraSweet. Because of its amazing sweet taste with zero calories, it helped to create a whole new generation of foods and beverages that are staples today for health-minded individuals.
About Domino Foods, Inc.:
Domino Foods Inc. markets products under the leading Domino(R) Sugar and C&H(R) Sugar brands produced at its affiliated refineries in Yonkers, New York; Baltimore, Maryland; Chalmette, Louisiana; Crockett, California and Toronto, Canada. Domino Foods Inc. is a leader in both the retail and foodservice distribution channels.