Fresh Off The Press – Trop50’s New Look

June 7, 2011 — Introduced in 2009, Trop50, a brand extension of the USA’s most successful orange juice product Tropicana, has had a makeover! The popular juice range has a sleek new look with a clear, curved bottle featuring pressure sensitive labels from Spear.

Trop50 boasts a variety of Juices offering 50 percent less sugar and calories. The brand uses Stevia, a natural sweetener making it a 100% natural product, something brand developers were keen to showcase. They achieved this with a clear, PET bottle revealing the product’s pure colours and flavours. The striking package required an equally attractive label which Spear were delighted to provide.

This complex branding vision was successfully achieved utilizing the SpearSystem™ approach, a client focused project management program providing solutions for all aspects of the label’s development.  The result: a distinctive, curvaceous label that follows the contour of the bottle, featuring bold colours to compliment the natural tones of the fruit juice.

Trop50 is the juice industry’s most successful launch in the past 5 years and following the triumph of the new-look 59oz bottles, a 12 oz package was launched last month. The single service variant exhibits the same transparent PET container and vibrant labels by Spear.

Spear is the leading global supplier of pressure sensitive labels to the Beer and Beverage Industry. We operate multiple facilities in North America, Europe and Africa, with ongoing expansion throughout the world.

Our customers can be found in 48 countries on six continents. Creative development, label production, label application and package durability through a product’s filling and distribution life cycle are all part of the Spear labeling system.