NEXT Proteins, Inc. Adds To Its U.S. and International Patent Portfolio

Recent Patents Issued In Hong Kong And Pakistan Further Bolster Worldwide Patent Coverage

CARLSBAD, CA – (October 10, 2011) – NEXT Proteins, Inc. (NEXT Proteins), pioneers in the development of the nutrition industry’s top protein products, has been awarded patents for its carbonated protein beverage technology in Hong Kong and Pakistan.  NEXT Proteins has U.S. and international patents for a wide-range of protein containing beverage uses.  The company’s work has resulted in a worldwide patent portfolio consisting of six patents granted in the U.S., and patents issued across 33 additional countries including China, Japan, Russia and throughout Europe.  NEXT Proteins’ patent portfolio covers roughly two thirds of the world’s population.

For more than nine years, NEXT Proteins has singularly researched, funded and developed its revolutionary carbonated protein technology, which is embodied in the world’s first carbonated high protein fitness drink, XAPP®.  Each can of XAPP is packed with essential electrolytes and 25 grams of the highest quality whey protein isolate which makes it the perfect beverage for before and after workouts.

“Our innovative Intellectual Property Umbrella allows us to produce carbonated protein drinks in nearly every soft drink plant around the world.” stated David Jenkins, Founder and Chief Executive Officer of NEXT Proteins. “NEXT Proteins’ patent portfolio provides an unimpeded path to leadership in the explosive growth category of RTD protein and enhanced functional beverages.  This patented technology redefines the market by providing significant flexibility and cost reductions for all protein drink manufacturers, whether carbonated or still, in the U.S. or abroad.”

NEXT Proteins’ patent portfolio covers every major existing and emerging carbonated soft drink market in the world.

About NEXT Proteins, Inc.

Founded in 1988, NEXT Proteins, Inc. has been the driving force behind innovative protein brands including nutrition bars, beverages, and powders, that help consumers live healthier lives.   In 1993, NEXT Proteins pioneered the development of one of the industry’s best selling protein powders, DESIGNER WHEY®, and ten years later launched the blockbuster DETOUR® protein bars.

As early as 2002, NEXT Proteins was creating the world’s first carbonated high protein drinks.  Today with six issued patents in the U.S. and multiple patents issued or pending in all the major beverage markets around the world, NEXT Proteins is rolling out XAPP Protein Fitness Drinks.   www.XAPP.com.