Erlanger, KY (October 27, 2011)– WILD Flavors, Inc. (WILD) is excited to present their newest innovation: Vegeceuticals™. Through ground-breaking proprietary extraction technology, Vegeceuticals™ delivers the healthy halo of vegetables to a wide range of food and beverages, without having to consume the vegetable itself.
“WILD’s Vegeceuticals™ deliver key phytonutrients of vegetables, going above and beyond a typical serving of veggies. Vegeceuticals™ are nutraceuticals from vegetables that are clean tasting and soluble for a variety of food and beverage applications. CAP-e, in vitro testing, takes our Vegeceuticals™ to the next level to demonstrate efficacy” adds Heather Biehl, WILD Manager, H.I.T.S®.
Vegeceuticals™ currently include two varieties: a red and orange blend, both available in liquid and dry form. WILD’s orange Vegeceuticals™ extract blend provides beta-carotene from carrot, pumpkin, sweet potato, paprika (from chili peppers) and Reishi mushroom. Red Vegeceuticals™ is an extract blend providing anthocyanins from purple sweet potato, purple maize, purple carrot, beet, rhubarb, tomato, and red cabbage.
Vegeceuticals™ allow for vegetable extract content in a wide variety of applications:
Enhanced Waters Teas Carbonated Drinks Snacks
Juices Dry Beverage Mixes Confections Bakery
Functional Drinks Smoothies Sauces/Dressings Yogurts
Frozen Desserts Nutritional Bars
Vegeceuticals™ is the answer to products targeted to conscious eating and vegetable nutrition. Recent trends show consumer focus towards a healthier lifestyle, and WILD’s Vegeceuticals™ line allows for the capability to capture profits of the ever-growing U.S. functional foods market.
About WILD Flavors, Inc.
WILD Flavors, Inc., headquartered in Erlanger, Kentucky, is one of the world’s leading privately?owned manufacturers of natural ingredients for the food and beverage industry. WILD Flavors provides specific flavors, colors, and ingredients as well as innovative and great tasting concepts through application expertise and technological advancements. For more information about WILD Flavors, please visit: www.wildflavors.com.