Blast Max Names Henry R. Hidell, III as Managing Director and CEO

July 20, 2012 – Mikel Anderson, Principle owner of Blast Max, LLC is pleased to announce the appointment of Henry R. Hidell, III as Managing Director and CEO of Blast Max, LLC.

Mr. Hidell is an internationally recognized expert in water, water products, nutrition and business development. He is the founder and Chairman of Hidell-Eyster International, a forty three year old global consultancy specializing in the bottled water, beverage and
nutrition industries. He has a long and successful history in corporate management practices, manufacturing processes and applied technologies using advanced ingredients and micro-encapsulation technology.

Mr. Hidell sits on the Board of Directors of Health20 LLC, a provider of leading edge health related technologies and products, the Executive Committee of the Board of Directors of the International Bottled Water Association, the Board of the International
Council of Bottled Water Associations. He is an in-house advisor to Indian conglomerate, Tata based in Mumbai, India. He is a member of the Association Internationale de la Distribution (Bruxelles) and is active in numerous professional organizations. He is a recognized court’s expert in patents, trade dress and trade marks having testified in numerous jurisdictions on such matters. He is the holder of a number of nutritional and process development patents. Mr. Hidell is also the founder and COO of Dosing Technologies, Inc., a company specializing in dosing systems engineering for the chemical, food and beverage industry.

At Blast Max, LLC, Mr. Hidell will be responsible for the general management, business development and industry relations. His tenure in this role commenced on July 1, 2012. He will remain Chairman of the Board of Directors and Managing Director of Consulting Services at Hidell-Eyster International and COO of Dosing Technologies, Inc with the intent of bringing together the strengths of these companies to build a very important role in the leading edge technologies of Blast Max with its significant intellectual property in some 200 patents either approved or pending. Mr. Mikel Anderson, the founder of Blast Cap and Blast Max shall continue to to be the principle owner of Blast Max and oversee and manage product development and licensing activities of the Blast Max dosing cap products.