The Flow: 5-Hour CEO joins BevNET Live; coconut competition


  • BevNET Live – Manoj Bhargava, CEO and Founder of 5 Hour Energy Shot to Speak about “Battling the Big Guys” Link
  • Competition Muddies Coconut Waters – Suddenly the subject of high-stakes competition for investment dollars, distribution routes, and supply chain access, the battle to become the dominant brand of coconut water has turned feisty. Link
  • PepsiCo plans to increase advertising spending next year and is readying new, athlete-targeted Gatorade products, Bloomberg reported. Link
  • BevNET Live Early Signup Discount Extended – Save over $300 with Super Early Registration Pricing (valid until October 15th, 2009). Link
  • The Coca-Cola Co. announced global plans to include calories per serving on the front of nearly all product packages in a move to increase consumers’ awareness about the calorie content of its beverages. Link
  • Wet Planet Beverages, which owns Jolt Cola, filed for bankruptcy protection in a Manhattan court after a dispute with drinks can maker Rexam. Link


  • BevNET was on the scene at the Mr. Olympia Expo held at the Las Vegas Convention Center on Friday, September 25, 2009. See our photo gallery to view photos of the event. Link
  • New Investment, New Products Highlight Expo East in Boston – Natural Products Expo East, held Sept. 23-26 at the Boston Convention and Exhibition Center, drew a smaller group of beverage firms than in previous years, but most companies that appeared brought with them positive attitudes. Link
  • High Octane NA’s, Alcopops on Display at NBWA – The 72nd biennial tradeshow for the National Beer Wholesalers Association (NBWA) took place from September 22 – 25, 2009 in Las Vegas at Caesar’s Palace. There were over 250 exhibitors at the event. Link


  • New York drug store chain Duane Reade has introduced a private label brand, DR Delish, which include a selection of juices and teas in one-gallon containers priced at $2.99. Link
  • FUZE announced two new flavors: Goji Wild Berry Flavored Empower and the Agave Goji Berry Flavored White Tea. Link
  • A pair of New York City entrepreneurs have launched a local, old-style soda line called Bronx Pop. Link


  • Marco’s Pizza announced that Pepsi will be its exclusive beverage provider. The deal marks a switch after 30 years with Coca-Cola. Link
  • Living Essentials says sales of 5-Hour Energy shots are up 30% over last year in the vending channel. Link
  • Function Drinks announced their launch into The Coffee Bean & Tea Leaf. Function is rolling into 16 of their Southern California locations from Ventura to Orange Counties and will continue expansion in coming months. Link
  • Innovative Beverage Group Holdings, Inc. announced that the company has entered into an agreement with non alcoholic beverage-carrying Folsom Distributing to bring drank to the St. Louis metropolitan area and outlying areas. Link
  • The Coca-Cola Co. said it could begin pilot production next year of its Freestyle beverage dispenser and expand availability of the machine to 40 or 50 markets. Link


  • The Pepsi Bottling Group, Inc. violated federal law by failing to accommodate and firing an employee with a disability, the U.S. Equal Employment Opportunity Commission charged in a workplace discrimination lawsuit. Link


  • An Oklahoma state lawmaker hopes to implement a 5-cent deposit program in his state as a way to reduce litter and provide an infusion of cash for the budget. Link
  • The American Beverage Association released a video of experts bashing proposed beverage taxes. Link
  • Kim Jeffery, Nestle SA’s head of North American bottled water, said he is “totally against” taxing carbonated soft drinks. “Do we really think a tax on soft drinks will reduce obesity significantly in America? It’s just going to make it more expensive.” Jeffery said, adding “[This is a] thinly veiled opportunity for our government to raise money.” Link
  • The Coca-Cola Co and Coca-Cola Enterprises, are mounting a campaign against a possible U.S. tax on soft drinks. Link
  • The Center for Consumer Freedom has launched a new million-dollar ad campaign designed to end inaccuracies about high fructose corn syrup. Link
  • Starting this week in North Carolina, old soda bottles and empty milk jugs must be recycled. A new state law is taking effect that prohibits all plastic bottles from being disposed of in landfills. Link
  • A new Rasmussen Reports survey showed that 70 percent of Americans oppose a national tax on all non-diet soft drinks, while only 18 percent supported the idea of an “obesity tax” on regular soda like the one proposed by New York Gov. David Paterson. Link
  • The American Beverage Association‘s “Sip and Savor” blog published a roundup of newspaper editorials opposed to beverage taxes. Link


  • Rockstar Energy Drink announced that it will be the official energy drink sponsor for the Prudential Center based in Newark, New Jersey. Link
  • Red Bull‘s Soapbox Race in Los Angeles attracted a crowd of 111,000, the company reported.
  • Olympic Gold medalist and PureSport athlete, Michael Phelps, made an appearance at GNC’s new store in Pittsburgh, Pa. on Saturday, September 26, to introduce PureSport.
  • PepsiCo has partnered with Kroger in its “Giving Hope a Hand”
    campaign, supporting breast cancer awareness. As part of this initiative, PepsiCo is featuring its own associates – who are also real breast cancer survivors – on select packages of Gatorade and Frito-Lay.
  • PepsiAmericas, Inc. announced that it has joined the Lynn Sage Cancer Research Foundation in the effort to aid in national breast cancer research by releasing specially marked Pepsi Pink packaging. Link
  • The Coca-Cola Co. will more widely promote its Far Coast brand of coffee and tea at the 2010 Winter Olympics in Vancouver. Link


  • The US market for children’s food and drink will grow in value by 50 percent from $16.4 billion in 2007 to $26.8 billion within two years, according to a new report from New Nutrition Business. Link
  • Retailers are significantly reducing SKUs or even cutting whole product lines, Marketing Daily reported. Link
  • In a new study conducted in China, regular consumption of green tea helped promote weight loss and improve body composition in moderately overweight individuals. Link
  • A new survey reports that, on average, 85 percent of consumers are either unaware of –or cannot recall — the green initiatives of companies like Hewlett-Packard, Estee Lauder and Intel, even though those companies are recognized as leaders in sustainability. Link
  • Yerba maté improved the lipid parameters in and reduced low-density lipoprotein (LDL) cholesterol in test subjects according to a recent study published in the Journal of Agricultural and Food Chemistry. Link


  • Vital Energy, the debut product of Enertia Beverage, is being sold in 40 convenience stores, delis, pizzerias and gas stations around Rochester, N.Y., according to the Democrat and Chronicle. Link
  • The Associated Press published a story about the continuing allure of Dr Pepper from the Dublin Dr Pepper Company. Link
  • Dr Pepper Snapple CEO Larry Young talked about the company’s spin-off as well as market trends during a Q&A with the Associated Press. Link
  • Coca-Cola Enterprises is making an effort to lessen its impact on the environment and reduce its carbon footprint, according to Mother Nature Network. Link
  • Mental Floss published a list of the top 18 advertising questions of all time. Budweiser’s “WHASSUP?!” ranked in at 17th. Number one? “Got Milk?” Link
  • Is the ‘Smart Choices’ food label a matter of better nutrition or better marketing? The Los Angeles Times explored that question. Link
  • O.N.E. founder and CEO Rodrigo Veloso appeared on Fox Business. Link
  • Green Planet Bottling, which sells water in bottles made from plant starches, promotes the brand by burning Green Planet Bottles side-by-side with typical bottles, Reuters reported. Link
  • WDCC announced the addition of PepsiCo‘s Naked Juice as a feature on “Green Magazine TV,” a new television series airing on the Discovery Channel highlighting some of the most energy efficient organizations in the world. Link
  • David Lazarus at the Los Angeles Times examined the full-page newspaper ads that are part of a pro-corn syrup marketing campaign launched by a food-industry-backed advocacy group. His conclusion? “If the food industry wants to do the right thing, it should be telling people to go easy on the sweets. Period.” Link
  • American Beverage Association CEO Susan Neely appeared on Fox Business’ “Diamond District,” and faced tough questioning about the industry’s position on “obesity” taxes. Link


  • The Pepsi Bottling Group, Inc. announced that it will webcast its third quarter 2009 earnings conference call with financial analysts and investors on Tuesday, October 6 at 11:00 a.m. ET. PBG will release its third quarter financial results before the market opens that morning. The live webcast will be accessible through the Company’s website at
  • The Coca-Cola Co. will release third quarter and year-to-date 2009 financial results on Tuesday, October 20, before the stock market opens. The Company will host an investor conference call at 9:30 a.m. (EDT), on October 20. The Company invites investors to listen to the live audiocast of the conference call at its Web site,
  • Ball Corporation will announce its third quarter 2009 earnings on Thursday, Oct. 29, 2009, before trading begins on the New York Stock Exchange. At 9 a.m. Mountain Time on that day (11 a.m. Eastern), Ball will hold its regular quarterly conference call on the company’s results and performance. Link


  • Reed’s, Inc. announced that it is in active discussions with 25 national chain store retailers regarding producing private label products for them. Link


  • The Chemical Safety Board issued its final draft Investigation Report regarding Imperial Sugar Company’s February 7, 2008 accident at its Port Wentworth sugar refinery. Link
  • Coca-Cola Consolidated will install 40 hydrogen-powered forklifts at its Charlotte, North Carolina production center early in 2010. Link


  • Suntory Holdings Ltd. said it has agreed to acquire privately held European beverage maker Orangina Schweppes Group. Link
  • Coca-Cola Enterprises will distribute of Ocean Spray juice drinks in the UK starting in February. Link
  • Releasing another strange (by Western standards) Japanese beverage, PepsiCo will launch Pepsi Azuki, a bean-flavored soda, in the island nation. Link
  • Danone will exit its joint ventures with China’s Wahaha group to settle their long-running disputes in an amicable manner, the two companies said. Danone agreed to sell its 51 percent stake in the ventures to Wahaha. No further financial details were given. Link


  • Zola announced that selected the Zola Superfood Smoothie as the winner of a Top Gear of the Year Award, the Zola Original Açaí Juice as the winner of a Great Gear of the Year Award, and the Zola Energy Smoothie as a winner of the Seal of Excellence Award in this year’s Natural & Organic Products GearAwards.
  • Nestle USA has been recognized by BusinessWeek magazine as one of the “Best Places to Launch a Career.” BusinessWeek ranked Nestle USA #25 on their annual list of the best companies for new college graduates to launch their careers — a 20 point increase from the previous year. Link
  • Sweet Leaf Tea announced that it is purchasing renewable energy from Green Mountain Energy Company. The purchase of 1 million kilowatt hours (kWh) of Renewable Energy Credits (RECs) will offset the electricity required to operate Sweet Leaf’s corporate headquarters and manufacture and bottle its line of ‘Green’ teas for one year.


  • XELR8 Holdings, Inc. announced that Garrett and Sylvia McGrath have been appointed as Special Advisors to the Board of Directors of XELR8. Link
  • If capitalism fails to remold itself, said Neville Isdell, the former chairman and CEO of The Coca-Cola Co., the global recession, increased government intervention, social issues and changing social mores will fundamentally alter the free market. Link
  • Food and beverage coloring firm D. D. Williamson announced the addition of Glen Dreher, Ph.D. to its Science and Innovation team at the Global Support Center in Louisville.
  • BI Nutraceuticals president and CEO, George Pontiakos, will be leading an education session entitled “Understanding Organics: Current ingredient trends, safe sourcing and sterilization, and a look ahead,” at the SupplySide West tradeshow being held in Las Vegas, Nev., from November 11 – 14, 2009.


  • The Onion aimed its satire at PepsiCo, running a fake news story in which PepsiCo declared it will cease advertising. Bonus: the “coverage” was sponsored by Coke Zero. Link
  • “Urban Collector” has begun selling an energy drink that looks like a blood transfusion. Link
  • The Dieline posted a gallery of its 40 favorite beverage package designs. Link