The Flow: Coke invests in Vietnam, funds quercetin study


  • The Coca-Cola Co. says it plans to invest an additional $200 million in Vietnam in the next three years. Link
  • A new Coca-Cola Co.-funded study on quercetin, an ingredient used in some energy drinks, shows that the supplement doesn’t improve athletic performance. The study was published online this week in the Journal of Applied Physiology. Link


  • Apple Rush Co., Inc. announced that, later this month, it will start canned production of its three top selling flavors of organic sparkling juice drink products: Original Apple, Pomegranate and Cranberry. The Company also expects to add several new flavors in to its canning operation by the end of the year. Link
  • Impact Fusion International Inc. announced a new Energy Shot called Mastic Blast. Mastic Blast contains the company’s proprietary formula Nutri-Mastic. Link


  • Simplifast announced it is now available in all 52 Hi-Health stores throughout Arizona. Link
  • Beverage Brands Inc. announced that Boening Brothers and Oak Beverages will distribute Mate Fusion Tea in New York City, Long Island and Upstate New York.
  • Twin Falls County (Idaho) Fair officials signed a deal with The Coca-Cola Co. in which the company will sponsor the fair in exchange for the exclusive right to sell its products at the fair. The fair had previously had an agreement with Pepsi. Link


  • New Jersey prosecutor Ron Casella revealed details of an indictment from a Superior Court Grand Jury against Hamburg, Pa.-based bottled water company Trident, LLC and its president and CFO.


  • Chef Tom Colicchio, The Culinary Institute of America and Diet Coke, in collaboration with the American Dietetic Association, are hosting the “Eat Tastefully” campaign. It will feature pop-up kitchens in midtown Manhattan and Boston, food pairings and online tips about nutrition and stylish entertaining. Link
  • Dr Pepper launched its Familia23 contest as part of the celebration of living “Vida a la 23.” Fans can enter by submitting stories about how they celebrate life as a family along with a photograph of their families enjoying Dr Pepper. Link


  • A study in Glasgow and France has led to the conclusion that both green and black tea, as well as raspberry, strawberry and bilberry juices, help prevent fatty deposits from building up in arteries.


  • Tetra Pak is launching Tetra Therm Aseptic Drink, a unit for processing a range of beverages. Link
  • Waypharm USA LCC recently launched a privately owned pharmaceutical and functional food company, marking its entrance into the growing $50-billion U.S. nutraceutical market. Link


  • One of BevNET’s Bevboard members spotted a new bottle design for Pepsi in Guatemala. Link


  • The Miami Herald published a profile of a Pepsi delivery driver who boasts 50 years on the job. Link
  • Firefighters in California have been urged to cease drinking energy drinks in an effort to prevent dehydration. Link
  • BusinessWeek published an article entitled “The Companies Headhunters Avoid,” noting that recruiters avoid Coca-Cola (among other companies) when looking for executive talent. Link