The Flow: Expo East 2010 Roundup; Honest Tea Turns Fair Trade


  • Expo East 2010: show recap and photo gallery posted. Link
  • Honest Tea will make its entire tea line Fair Trade-certified. The intitiative will start in December 2010. Link


  • Assure Food and Beverage intends to launch a line of functional beverages in Pomegranate Blueberry, Raspberry Acai, Goji Lemonade & Peach Mango in 2011. The company says it will use eco-friendly packaging. Link
  • Ganeden Biotech, Inc. has launched MojoMilk – the first probiotic chocolate milk mix. Link


  • Frontier Beverage has signed a distribution agreement with Polar Beverages, who will bring Unwind to major cities including Boston, Hartford, and Albany. Link
  • Genesis Today has launched a new line of superfruit juices: Acai Berry Boost and Pomegranate Berry Boost with Resveratrol. The products will be available at Walgreens stores nationwide. Link
  • AirTran is now offering two flavors of Vitaminwater Zero on board as part of its complementary beverage selection. Link


  • Coca-Cola has been sued by Barq’s root beer heirs, who claim their father, Jesse Robinson, the illegitimate son of the company founder, never agreed to sell his third of the company. The heirs claim that according to Louisiana law, an inheritance cannot be sold. Link


  • Pats Exotic Beverages Inc has recalled its carrot, carrot beet, carrot lime and cucumber juices because the products were inadequately processed and may contain food-born pathogens, according to the New York State Agriculture Commissioner. Link
  • EAS has announced a voluntary recall of its new sports beverage, EAS Peak. Link


  • Steaz is the official tea of Los Angeles fashion week – an event that will take place from October 20 to 25 at the LA Production Studios. Link
  • A Celsius consumer shared his experiences with the beverage on Fox 26 in Houston. Link
  • Evamor Natural Artesian Water is the official water of the Houston Rockets for the duration of this season. It will be the exclusive water served in the Toyota Center during games. Link
  • Genesis Today has launched a new ad campaign to encourage consumers to switch to its line of juices. It has ads featured on a jumbotron screen in Times Square and has kicked off print, broadcast, on-line, and out-of-home campaigns across more than 15 U.S. markets. Link


  • According to a report released by the American Customer Satisfaction Index, satisfaction for soft drinks has dropped by 1.2 percent. The report indicated that satisfaction for Dr. Pepper Snapple Group dropped by 1 percent, and Pepsi fell by 2 percent to tie with Coca Cola. Link


  • PepsiCo, Inc has planned to invest $140 million to build its tenth beverage plant in Rostov region in Russia. Link
  • The Cocoa-Cola Company has released its third quarter operating results. The company has experienced a 6 percent increase in international volume, and a 3 percent increase in total sparkling beverage volume. Link


  • Danisco has launched ActivK – an active form of vitamin K. Link
  • Abelei Flavors has launched its new Sweet Kit for companies, which contains a set of customized sweet flavor samples created for specific projects. Link
  • The U.S. beverage can market has recovered in the 3rd quarter, 2010. The Can Manufacturers Institute has reported 0.1% YOY
    increase in beverage can shipments over this time, marking the second consecutive quarter of growth this year. Link


  • The discount German retailer Penny Markt has replaced PET bottles with aluminium can packaging for ten of its beverages, according to European Plastics News. Link


  • David Zinczenco and his “Eat This, Not That” team have put together a list of 12 “secrets” he says the beverage industry is keeping from consumers. Link