The Flow: POM Under FTC Fire; Interbev 2010 Show Report


  • FTC has filed a complaint against POM Wonderful charging that the company made deceptive disease prevention and treatment claims in its advertising. Link
  • Interbev 2010: "corn sugar" showcased, other no-calorie sweetners – GLG and Sweet Green Fields – held prominent floor positions and a range of niche beverages were presented. Link


  • Florida-based Publix supermarkets will be carrying Blue Gem Enterprises' Title Sports Drink. Title Beverage Distribution Inc. holds the exclusive distribution rights to the beverage. Link
  • Preventiv Water has rebranded its reservatrol-enhanced water, EVR, with new packaging, name and logo. It will be re-introduced in New York City and Philadelphia by the end of September. Link
  • Muscle Milk will introduce eight limited-edition Collegiate themed bottles for the football season. The program will include Georgia Tech, University of Miami, Ohio State, University of Colorado, Arizona State, University of California-Berkeley, USC and UCLA. target=”_blank”>Link


  • According to the Atlanta Journal Consitution, Sokenbicha – a blended RTD tea from Japan – is being imported by the Coca Cola company. It will initially be sold in Whole Foods Market stores and is the latest offering from Coca-Cola's Venturing and Emerging Brands unit. Link
  • Students in the group Coalition For a Better Contract at UC Berkley are petitioning against the campus' 10-year contract with Coca-Cola. According to The Daily Californian, the contract is up in August 2011, but students want the campus to reconsider its contract terms because negotiations to renew it are already underway. Link


  • According to researchers from Emory University, a soda tax would only result in a "moderate reduction in soft drink consumption by children and adolescents." Link
  • A new University of Texas study of 15,000 middle and high school students found that students who drink flavored and sports beverages such as punch, Koolaid and Gatorade are also more likely to engage in higher levels of physical activity as well as consume fruits, vegetables and milk. The study was summarized by US News and World Report. Link
  • According to The NPD Group, traffic to c-stores is up. The group's Convenience Store Monitor tracked consumer behavior and found the average number of visits consumers made to a c-store in an average 30-day period grew to 6.4 in the second quarter of 2010 from 6.1 visits for the same quarter in 2009. Link
  • Mintel researchers have revealed that consumers want to know how much HFCS is in their products. 65 percent of consumers believe manufacturers or brands themselves should be responsible for disclosing how much HFCS a food or drink contains. Interestingly, 35 percent of survey respondents avoid products that list HFCS as any ingredient. Link


  • Trilantic Capital Partners has agreed to purchase a substantial minority interest in Fortitech Inc. Terms of the transactions were not disclosed. Link


  • Royal DSM has received an award at the World Business and Development Awards Ceremony during the opening week of the United Nations' General Assembly in New York for its contribution to help achieve the United Nations Millennium Development Goals (MDGs) Link


  • Constar has promoted Matt Dauzvardis to Vice President of Corporate Technologies at its Research and Development Center in Alsip, Illinois. Dauzvardis has been with the company since 2002, and worked as the Senior Director of Global Technologies before moving to his new role. Link
  • Joint Juice has named David Ritterbush as the company's new Chief Executive Officer. He has worked in the consumer package industry for over 20 years and was most recently the Vice President and General Manager for Red Bull North America. Link