Review: Huracan
Huracan is targeted toward the Latino/Hispanic consumer. Available in 26 states. Huracan Naranja and Lima Limon are made with juice and have large vitamin pack to provide the extra boost…
Review: C1.5 Energy Drink
C1.5 Extreme Energy drink is a collaboration project with Carmelo Anthony, NBA superstar. Featuring a refreshing citrus flavor, the drink was created to take in the image, taste and likeness…
Hansen, A-B Ink On-Premise Deal
CORONA, CA – Hansen Natural Corp. and Anheuser-Busch Inc. have forged an agreement under which A-B will manage and coordinate the sales, distribution and merchandising of Monster Energy energy drinks…
Review: IQ H2O
IQ H2O is a new line of functional beverages designed to deliver “water, fruit, and vitamins.” Each 16 ounce bottle delivers real fruit flavor and only 40 calories per serving.…
Review: Coolah Energy Drink
Coolah is Dr Pepper / 7-Up’s entry into the energy drink category. Featuring a light citrus flavor and an Australian-themed design, Coolah is available in a regular and a diet…
Review: ShotGun
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Review: Snapple Red Tea
Snapple has combined rooibos, a rare antioxidant-rich tea that only grows in the Western Cape region of South Africa. Then, they topped it off with real fruit juice to create…
Calorie-Burning Claim Puts Drink in AG’s Sights
HARTFORD – February 6, 2007 – Connecticut Attorney General Richard Blumenthal yesterday said his office was investigating claims by Coca-Cola and Nestle that their new drink can burn calories, saying…
Review: Zola Acai: New Flavors
Zola Acai, the world’s first Antioxidant Power Juice, has added new flavors. This includes new Acai + Blueberry and Acai + Pineapple flavors, both of which are designed to give…
Review: Xenergy: Big Apple
Xenergy has been scientifically engineered to provide quick, sustained, and lasting energy without the crash normally associated with energy drinks. Now available in a green apple flavor called “Big Apple.”…
Coke Lights the FUZE
FUZE, one of the last remaining core New Age beverage companies, has been acquired by the Coca-Cola Co. for an undisclosed sum, according to the Reuters news agency and a…
Review: Odwalla Soy Smart
Odwalla Soy Smart Chai Soymilk Drink delivers a “soypercharged” spin on the traditional chai experience. Brimming with soy protein and 32mg of Omega-3 DHA.…
2007 Fancy Foods West Show Recap
View the Photo Gallery @@img1As the first national beverage tradeshow of the year, the Fancy Foods West Show is a great place to spot new beverage launches and line extensions,…
Honest Tea Announces $12 million Equity Infusion from Distributors & Strategic Investors to Support Aggressive Growth
Bethesda, MD January 29, 2007 – Honest Tea, maker of the nation’s top-selling organic bottled tea*, announced today that it has received $12 million in equity financing from three primary…