Adapt Pivots From CBD, Charts Future In Functional Powders
Adapt Superwater is relaunching as a CBD-free powdered hydration brand focused on recovery products for athletes.
Phony Negroni Maker St. Agrestis Acquired by The Wine Group
Launched in 2022, Phony Negroni – which includes mezcal and espresso-inspired varieties - is the top selling ready-to-serve 200mL bottled beverage in the non-alcoholic spirits segment, according to Mintel data cited in a press release.
Oatly: Growth Playbook ‘Beginning to Gain Traction’; Q1 North America Revenue +3.8%
Building on momentum from its first full year of profitable growth, Oatly says its refreshed growth playbook is “beginning to gain traction” in North America as it leans into a disciplined operational approach.
Botanical Energy: Redefining How We Energize – Brightfield April 2026 Report
Six botanical beverage subcategories just broke out at once. Tea with Adaptogens (+894%), Yerba Mate (+321%), Botanical Sodas (+273%), and Mineral Water (+170%) are pulling beverage conversation toward 'calm focus.'
Sazerac Invests in Kendall Jenner’s 818 Tequila for Nationwide Sales and Distribution Partnership
Spirits giant Sazerac announced today a “strategic partnership” with 818 Tequila, the brand founded by model and reality TV star Kendall Jenner.
L.A. Libations Debuts ‘Re:Lid’ Resealable, Recyclable Aluminum Can
In partnership with Re:Lid USA, L.A. Libations Water – the 9.5 + pH water brand produced by beverage incubator L.A. Libations – has unveiled what it claims is the beverage industry’s first fully recyclable resealable aluminum can.
Neutonic Lands $6M Raise Ahead of National Grocery Launch
Productivity drink startup Neutonic has secured $6 million in new funding as it seeks to accelerate its US retail presence with a move into national grocery stores slated for this summer.
Taste Radio: Discipline, Not Dollars. How Paul Hobbs Builds Global, Enduring Brands.
Building a lasting business in a volatile market isn’t easy. Just ask Paul Hobbs. In this episode, the renowned winemaker and founder of Paul Hobbs Wines unpacks the realities of scaling a global enterprise, why capital discipline and patience matter more than hype, and how staying rooted in authenticity can turn a craft into a durable, long-term brand.
Coca-Cola: Revenue Grows on Volume Gains in Q1
Brands including BodyArmor, Powerade, Dasani, smartwater, and Minute Maid all saw volume gains in North America during the quarter, according to CEO Henrique Braun.
![[Exclusive] ARMRA Introduces Colostrum Soda to Bridge Wellness, Beauty and Beverage Aisles](https://dg6qn11ynnp6a.cloudfront.net/wp-content/uploads/2026/04/27172535/ARMRA-970-150x150.png)
[Exclusive] ARMRA Introduces Colostrum Soda to Bridge Wellness, Beauty and Beverage Aisles
ARMRA is entering the ready-to-drink category with a shelf-stable bovine colostrum soda designed to translate the brand’s functional benefits into a mainstream beverage format.
Convenience Retailers Feeling Optimistic as Energy Leads NA Beverage Growth
Convenience channel beverage sales got off to an accelerated start to the year, reporting 1.5% sales growth in Q1, compared with just 0.4% growth in Q4 2025, prompting some more optimism from retailers, according to the latest Beverage Bytes survey of c-store retailers.
Martignetti Plans To Acquire RNDC’s Control State Markets; RNDC Eyes Further Deals
Republic National Distributing Company (RNDC) plans to shed the majority of its remaining business, with another transaction divesting from 17 states.
Wet Hydration Lands NBA Star Paul George, Raises $10M
NBA star Paul George has invested in Wet Hydration’s new $10 million funding round as the brand targets new retail channel growth.
Columbia Distributing Signs Agreement To Acquire RNDC’s Washington, Oregon Wine & Spirits Biz
Columbia Distributing has entered into a non-binding letter of intent (LOI) to acquire “certain wine and spirits distribution rights” in Oregon and Washington state, as well as “an asset arrangement in Alaska