Marketing: Aspiring Astronaut Alyssa Carson Enters Loom’s Orbit; Pepsi Joins F1
Loom, which bills itself as the “Juice of the Future,” has named aspiring astronaut and astrobiologist Alyssa Carson its newest “Loominary.”
Loom, which bills itself as the “Juice of the Future,” has named aspiring astronaut and astrobiologist Alyssa Carson its newest “Loominary.”
Anheuser-Busch InBev's (A-B) will acquire a majority stake in party punch maker BeatBox for approximately $490 million, the company announced today.
Nosh Live is buzzing — but did Mike snag that selfie with Khloé? On location in Marina Del Rey, the hosts sip on Erewhon’s spicy bone-broth hot chocolate, unpack two landmark lawsuits and dream of their next visit to 7-Eleven (yes, really). They also serve up hot takes on everything from tempeh chips and plant-based cookie dough to “cultured” drinks and cheese crisps.
Food and beverage conglomerate PepsiCo is close to reaching a settlement agreement with Elliott Investment Management, which holds a $4 billion stake in the company.
This week, Beekeeper Coffee buzzes into Hot Honey, more clear protein water and Pepsi unveils Wild Cherry & Cream’s packaging redesign.
Having eliminated “undue friction” from its distribution relationship with The Coca-Cola Company, Monster Beverage Corp. is better leveraging the partnership to fuel global growth.
Lake Hour, the ready-to-drink (RTD) cocktail brand co-founded by a Marvel actor and film producer, is adding a spirits industry veteran to the top of its setlist.
This week's reviews examines Pepsi's much-hyped move into prebiotic sodas via its flagship CSD, as well as organic fruit juice sweetened sparkling waters from Mirth.
Monster Energy explained during its investor day presentation how it was reaching across the gender gap with innovation and rebranding.
We chat with the founder of Curious Elixirs about untapped channels, what adult non-alc spaces will need to get right to survive, and why we may see fewer adult non-alc brands in the future.
The BevNET Spirits Awards are focused on shining a light on the dynamic spirits industry, including large and small spirits Companies, ready-to-drink cocktails, ready-to-serve cocktails and non-alcoholic spirits. Now, let’s see our nominees! Winners will be announced on December 17th on BevNET.com.
San Francisco just declared war on America’s snack aisle, filing the nation’s first government lawsuit today against the largest manufacturers of ultraprocessed foods.
Plant-based milk producer Ripple Foods today announced the close of a $17 million funding round and the appointment of Becky O’Grady as its permanent CEO , setting the stage to execute on its growth plans in the new year.
Manna Beverages has sold its Anaheim, California, production facility to U.S. Beverage Packers West LLC, a subsidiary of AriZona Beverages USA.