Box Store Battle at Bev Forum: Target, Walmart Sales Strategies
What should beverage brands think about when pitching the Minnesota-based macro-store, or the bosses in Bentonville?
Marketing: Hint Makes Water Something to ‘Crave’
Flavored water brand Hint is looking to turn hydration from a chore into something people can’t wait to do with its latest marketing campaign, MMMMM Water, a series of ads built around the slogan “Water For People With Tastebuds.”
Buda Juice’s First Public Quarter Brings Double-Digit Revenue Gains, Walmart Expansion
Buda Juice’s first full quarter as a publicly traded company delivered double-digit top-line growth and expanded retail distribution as the cold-chain beverage company continued pushing its “Ultra Fresh” platform into new markets.
Reed’s Plots Another ‘Course-Correction’ Amidst Grim Q1
Reed's is adopting a "strategic course correction" after a punishing first quarter in which sales and margin both contracted, sparking a triple-digit surge in net loss from the same period last year.
Sazerac Acquires Equity Stake In SIPMARGS
Sazerac has added another ready-to-drink (RTD) cocktail to its growing portfolio.
Non-Alc Beverages Remain Healthy in Retail and on Amazon
April brought healthy growth to the non-alcoholic beverage sector, as the category reported dollar sales up 2.3% in the 52-week period ending May 2, according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.
Report: Brown-Forman Turns Down Sazerac’s $15B Bid
Jack Daniel's maker Brown-Forman has rejected a $15 billion bid from Kentucky competitor Sazerac.
Distribution: RYZE Adds More Mushroom Lattes To Target
In distribution news, RYZE added more lattes to Target, Gym Soda is entering NYC with Big Geyser and Walmart modernizes its iced tea set.
Daily Grind: How Everyday Dose Is Breaking Beyond Coffee
We caught up with Jordan Leberman, growth marketing manager at Everyday Dose, to break down how the Austin-based brand’s identity is evolving as it expands availability, how it’s stimulating community both online and off, and where the product roster is going next.
Taste Radio: Why Did Her Brand Fail? There’s Not Just One Reason.
Catherine Smart thought she and her co-founder were building the next great consumer brand. Instead, they found themselves navigating the painful realities of fundraising, retail pressure and ultimately shutting down their business.
Ritual Zero Proof Debuts RTDs
Diageo’s Ritual Zero Proof has entered the ready-to-drink (RTD) category with three canned non-alcoholic (NA) cocktails.
Pop & Bottle Grows Beyond Lattes with Matcha Hydration Launch
Functional beverage brand Pop & Bottle has established its business through innovative matcha and coffee lattes. Now, the brand is targeting a different use occasion with Matcha Hydration, a coconut water-infused line launching this month in Sprouts stores nationwide.
Marketing: David Beckham’s IM8 Partners with Inter Miami, Nescafé Unveils Espresso Keg
Prenetics is seeking to deepen the connection between sports performance and wellness through a new multi-year partnership between its supplement brand IM8 – co-founded by soccer star David Beckham – and Inter Miami CF.
How Lil Yachty’s Yacht Water Is Building on Atlanta Music and Brewing Veterans
You might be familiar with rapper Lil Yachty’s Grammy-nominated music, but unlike some other celebrities, you might not know about his tequila product.