Nutpods Sells to Kroger-Backed MPearlRock Nutpods Sells to Kroger-Backed MPearlRock

Nutpods Sells to Kroger-Backed MPearlRock

by Martín Caballero,

Nutpods, the plant-based coffee creamer brand founded in 2013 by Madeline Haydon, has been acquired by Kroger-backed investment group MPearlRock, the company announced this morning. Terms of the deal were not disclosed.

Taste Radio: He Convinced A CPG Giant To Invest… Pre-Launch. Here’s How. Taste Radio: He Convinced A CPG Giant To Invest… Pre-Launch. Here’s How.

Taste Radio: He Convinced A CPG Giant To Invest… Pre-Launch. Here’s How.

by BevNET.com Staff,

Marcus Sakey, the co-founder of Ritual Zero Proof, spoke about why Diageo invested in his non-alcoholic spirit brand pre-launch, how it became an anchor in an increasingly crowded category, the evolution of its marketing strategy and how he assesses challenges from new and existing brands.

Diageo and Diddy Settle Racial Discrimination Suit Diageo and Diddy Settle Racial Discrimination Suit

Diageo and Diddy Settle Racial Discrimination Suit

by Ferron Salniker,

After nearly nine months of an ugly public legal battle, Sean “Diddy” Combs and Diageo have settled disputes over allegations from the music mogul that the brands he collaborated with Diageo on— Cîroc Vodka and DeLeon Tequila— received worse treatment because of his race.

VUUM Marries Protein and Energy with Sparkling Beverage Launch VUUM Marries Protein and Energy with Sparkling Beverage Launch

VUUM Marries Protein and Energy with Sparkling Beverage Launch

by Brad Avery,

It’s a protein drink. It’s an energy drink. And its founders believe it can be a superior alternative to both categories leading brands. Founded by a pair of USC graduates, Los Angeles-based startup VUUM produces a line of functional sparkling drinks made with 135 mg of caffeine and 10 grams of pea protein.

Taste Radio: Does Anyone Do Instagram & TikTok Better Than These Brands? Taste Radio: Does Anyone Do Instagram & TikTok Better Than These Brands?

Taste Radio: Does Anyone Do Instagram & TikTok Better Than These Brands?

by BevNET.com Staff,

While the volume of videos and images posted daily on popular social media platforms like Instagram and TikTok makes it challenging to capture users’ attention, the hosts highlighted brands that create consistently authentic and entertaining content as a way to break through the clutter.

Carbonating Mix Brand Bobelo Makes a Break for Brick-and-Mortar Carbonating Mix Brand Bobelo Makes a Break for Brick-and-Mortar

Carbonating Mix Brand Bobelo Makes a Break for Brick-and-Mortar

by Brad Avery,

After years of operating as a small, under the radar brand sold online, powdered functional beverage maker Bobelo is making a serious push for retail. Based in Utah, Bobelo produces a line of better-for-you, functional drink mixes which add flavor and carbonation when poured into still water.