In this video from BevNET Live Winter 2023 in Marina del Rey, California, Zevia CEO Amy Taylor breaks down how to establish a firm foundation for your brand and find a unique position that will lead your target audience to you.
From lawsuits against major distributors to celebrity breakups, it's been a year of high profile BevAlc legal disputes. But what are the most important 2023 cases that lawyers are tracking into the next year and how might they impact the industry?
Tony Burt, the founder and CEO of super-premium mixer brand East Imperial, spoke about the why a consistent and disciplined emphasis on the brand’s core values has been key to its success, how the company holds the line on pricing and positioning and identifies ideal placement for its products and why it is agnostic about strategic partnerships.
The beer distributor route-to-market has served fourth category brands like BeatBox and Stateside Vodka’s Surfside hard tea and lemonade better than wine and spirits distributors, but getting in front of the right buyers in the fast-changing category is still “messy."
A $900 million M&A deal was a top talking point for the hosts, who also highlighted a $40 million private equity fund focused on investment in emerging brands and opined on both trendy concepts and those of cultural significance. This episode also features an interview with culinary expert and product developer Henry Hill, who spoke about ways that modern brands can optimize flavor and texture.
This year in beverage news had it all: raging Senators, warring energy drinks and even a sprinkle of Elk Blood. Here are the top 10 BevNET stories, as ranked by popularity.
In this week’s new products roundup, KELIA expands its portfolio of THC-infused beverages, Pecana seeks to shake up the alt-milk space and G Fuel celebrates the upcoming launch of Zack Snyder’s new Netflix film, Rebel Moon.
Over one-fifth of the convenience channel is planning to give more space to beverages in the new year, with energy drink growth driving optimism for the total beverage category, according to the latest Beverage Bytes retailer survey released by Goldman Sachs Equity Research this week.
Hydration drink brand Barcode is expanding its presence across Texas by going chainwide with grocer H-E-B this week. Also, Prebiotic soda brand Poppi is now the exclusive soda for Juice Press stores. The juice bar chain announced this week that the brand is now rolling out to all 80 of its locations nationwide.
Legendary rapper, weed advocate and rising CPG player Snoop Dogg is teaming with Texas-based Hill Beverage Co. to use iconic rap label Death Row Records as a way to enter the rapidly expanding world of cannabis beverages.
Sabeena Ladha, the founder and CEO of Deux, spoke about how her prior work experience helped give the a better-for-you sweets brand a head start, why Deux promotes indulgence first and foremost, how the collaborative nature of its social media and influencer strategy has benefited trial, awareness and innovation, and how she navigates the challenge of managing three product lines.
In this latest round of distribution news, we check in with Tequio, Fairfields Rum, Kastra Elion Vodka and two UK gins headed this way, Warner’s and Renais Gin, the latter courtesy of Harry Potter star actor Emma Watson’s Renais Spirits.
The Coca-Cola Company’s bev-alc subsidiary Red Tree Beverages is launching a line of multi-serve wine cocktails under the Minute Maid brand in spring 2024.
Though it’s just getting rolling, Delta-9 THC is looking like a game changer in the cannabis food and beverage space as the hemp-derived ingredient is making it possible for brands to break out of the dispensary channel and reach mainstream shoppers.
