Though it’s just getting rolling, Delta-9 THC is looking like a game changer in the cannabis food and beverage space as the hemp-derived ingredient is making it possible for brands to break out of the dispensary channel and reach mainstream shoppers. But as companies race to adopt the ingredient, many questions still remain – including the clarity of the state and federal regulations that legalized the cannabinoid, how investors and retailers are responding to these new beverage products, and how brands need to think about formulation and messaging.
In this video from BevNET Live Winter 2023, panelists Cassia Furman, partner at Vicente LLP, Michael Ramirez, president of distribution at ILLA Canna, Diana Eberlein, chair of the Cannabis Beverage Association and Jake Bullock, co-founder and CEO of Cann tackle these questions and help to explain the state of the legal THC market today.