• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live: June 10+11
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Spirit Awards 2025
      Submit Your Nominations
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2024 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: June 10+11
  • Best of 2025
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

On The Rocks Launches Two New Ready-to-Drink Expressions: Passion Fruit Margarita and Sparkling Watermelon Margarita

info_outline PRESS RELEASE posted by OTR: On The Rocks

Apr. 21, 2026 at 12:29 pm

X LinkedIn Reddit Facebook Email
Report Press Release
RTDMargaritasSummer DrinksPassion Fruit CocktailsCanned CocktailsRTD CocktailsWatermelon Cocktails Tequila Tequila RTDTequila Cocktails
Spirits Companies
  • image-01

The bartender-created new fruity offerings are crafted with Hornitos® Tequila and ripe for margarita season.

On The Rocks™ Bartender Created Cocktails, a leader in bar-quality ready-to-serve cocktails, is raising the bar on margarita season with the launch of two vibrant new expressions: On The Rocks Passion Fruit Margarita, a limited-edition ready-to-serve bottled cocktail, and On The Rocks Sparkling Watermelon Margarita, a permanent addition to the brand's portfolio of canned cocktails. Crafted with Hornitos® Tequila, the new margaritas deliver the kind of perfectly crafted cocktail experience expected from a world-class bar—no bartender required.

An exotic twist on one of the world's most beloved cocktails, the On The Rocks Passion Fruit Margarita blends the sun-drenched notes of ripe passion fruit with the fresh-tasting, agave-forward character of Hornitos Blanco Tequila. Tangy, tropical, and perfectly balanced, this limited-edition bottled release brings bright, bold flavors that capture the spirit of warmer days ahead.

"Passion fruit cocktails are popular at the bar right now, as people look to expand their palates and riff on their favorite classic cocktails," said On The Rocks Global Ambassador and expert mixologist, Joaquín Simó. "When crafting the limited-edition On The Rocks Passion Fruit Margarita, it was all about capturing the essence of this delicious, tropical fruit—striking that ideal balance of tart and sweet that makes margaritas so easy to love."

Juicy, crisp, and undeniably refreshing, the On The Rocks Sparkling Watermelon Margarita embodies the flavor of peak summer all year long. Made with Hornitos Blanco Tequila, house-made triple sec, and cane sugar, the convenient, ready-to-drink format makes this drink the ultimate warm-weather companion.

"Margarita season is a state of mind and these two new cocktails are made to take you there," Simó continued. "The new On The Rocks margaritas are ready to be cracked open on a patio, poured over ice at a BBQ, or enjoyed on any occasion that calls for a little more sunshine."

Both expressions were crafted by Simó, whose years of experience behind the bar inform every detail of the mixology. Simó's deep understanding of balance and flavor ensures each bottle and can deliver a cocktail experience that is true to the cocktail: bright, layered, and undeniably refreshing.

On The Rocks Passion Fruit Margarita and Sparkling Watermelon Margarita are available now at retailers nationwide. On The Rocks Passion Fruit Margarita is available for a limited time in 375 mL bottles at an SRP of $12.99, and On The Rocks Sparkling Watermelon Margarita is available in 4-packs at an SRP of $12.99. These new expressions join the existing bottled Margarita and canned Sparkling Lime Margarita for a robust lineup of On The Rocks margarita cocktails. For additional information about On The Rocks, please visit otrcocktails.com or follow the brand on Facebook and Instagram.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In


Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • OTR: On The Rocks
    OTR: On The RocksCPG Companies
    External Link Icon
    View on Nombase

Latest News

On The Rocks Launches Two New Flavors as RTD Margaritas Outpace Other Styles

On The Rocks Launches Two New Flavors as RTD Margaritas Outpace Other Styles

Taste Tomorrow Backs Lumen Clear Protein Drinks

Taste Tomorrow Backs Lumen Clear Protein Drinks

Taste Radio: The Playbook That Turned Nutrabolt Into A Billion-Dollar Disruptor

Taste Radio: The Playbook That Turned Nutrabolt Into A Billion-Dollar Disruptor

SPONSORED POST
Rethinking Functional Beverages: Mainstream Price, Mainstream Velocity

Rethinking Functional Beverages: Mainstream Price, Mainstream Velocity

Marketplace

BevSnax - Do you need help with sales in New York State ?

BevSnax - Do you need help with sales in New Yo...

View All|Post a Listing

Featured Jobs

Area Sales Manager - MA/RI - Good Boy Vodka

Area Sales Manager - MA/RI - Good Boy Vodka

BUSINESS DEVELOPMENT DIRECTOR - North Carolina - LOUD LEMON BEVERAGE

BUSINESS DEVELOPMENT DIRECTOR - North Carolina ...

Senior Supply Chain Manager - Full Sail Brewing Company

Senior Supply Chain Manager - Full Sail Brewing...

Brewer - Meanwhile Brewing

Brewer - Meanwhile Brewing

Area Sales Manager - Louisville, KY - Good Boy Vodka

Area Sales Manager - Louisville, KY - Good Boy ...

State Manager - VA/WV - Good Boy Vodka

State Manager - VA/WV - Good Boy Vodka

View All Jobs|Post a Job

More News

Run The Jewels Lands $2M For RTD Expansion

Run The Jewels Lands $2M For RTD Expansion

Hemp Hopes: THC Drinks Prepare For Uncertain Future Amid Regulatory Fight

Hemp Hopes: THC Drinks Prepare For Uncertain Future Amid Regulatory Fight

Proposed Hemp Bev Bill Allows States To Opt Out Of November Ban

Proposed Hemp Bev Bill Allows States To Opt Out Of November Ban

New Products: Liquid Death + Pop-Tarts, Liquid I.V. + Ring Pop, Happy Coffee

New Products: Liquid Death + Pop-Tarts, Liquid I.V. + Ring Pop, Happy Coffee

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Brewer I - Eureka Heights Brewing Company - Eureka Heights Brewing Company
  • Beer Sales Representative - Sarasota/Fort Myers - Outlaw Light Beer - Outlaw Light Beer
  • Beer Sales Representative - Nashville - Outlaw Light Beer - Outlaw Light Beer
  • Growth & Community Manager - Central Texas - All Día - All Día
  • Territory Manager - Central Texas - All Día - All Día
  • Packaging Technician - Icicle Brewing Company - Icicle Brewing Company
  • Sales Representative - Craft Beverage Brands South San Diego County (Part time) (Contracted, 1099) - TDG Beverage Sales & Consulting - TDG Beverage Sales & Consulting
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Distribution: Big Geyser Stocks Up
  2. Marketing: Electrolit, Monster Head to Stagecoach; Biolyte Unveils First National Campaign
  3. Run The Jewels Lands $2M For RTD Expansion
  4. Hemp Hopes: THC Drinks Prepare For Uncertain Future Amid Regulatory Fight
  5. Proposed Hemp Bev Bill Allows States To Opt Out Of November Ban
  6. New Products: Liquid Death + Pop-Tarts, Liquid I.V. + Ring Pop, Happy Coffee
  7. Taste Radio: How CPG Shelves Are Becoming A Sensory Battlefield
  1. Buffalo Trace Distillery Announces the Grand Opening of The John G. Carlisle Cafe
  2. Chappellet Appoints Sam Sayad Vice President of Client Services
  3. Botanic Tonics Launches Earth Day Sweepstakes Offering Community a Personal Stake in Kava Farmland in Vanuatu
  4. On The Rocks Launches Two New Ready-to-Drink Expressions: Passion Fruit Margarita and Sparkling Watermelon Margarita
  5. Precept Wine & Spirits Announces National Sales Partnership with Spritz Society
  6. CG Roxane Introduces “The Adventures of Al Pine”
  7. Introducing Tequila El Mexicano Añejo: A Masterfully Aged Tribute to Generations of Agave Craftsmanship
  1. On The Rocks Launches Two New Flavors as RTD Margaritas Outpace Other Styles
  2. Run The Jewels Lands $2M For RTD Expansion
  3. New RTDs from SunnyD, Post Meridiem, Vodkade and Rancho La Gloria
  4. Cutwater and Surfside Push Triple Digits as Overall Spirits Sales Turn Positive
  5. No Sleep Beverage Makes Three Acquisitions With Plans To Further Expand Portfolio
  6. Mark Anthony Brands to Acquire Finnish Long Drink
  7. Sazerac Enters the Ring for Brown-Forman, But Analysts Are Skeptical
  1. CBC Keynote Speaker Will Guidara Encourages Brewers to Evaluate & Elevate Consumer Touchpoints
  2. Circana Weekly Scans: Bev-Alc Dollars -1.9%; Beer Category Outperforms at -1.2%
  3. Stone Brewing Sold to Firestone Walker and Duvel USA
  4. Run The Jewels’ Juice Runners Lands $2M For Expansion
  5. NBWA/Fintech Q1 Update: Are High Gas Prices Good For Beer?
  6. Proposed Hemp Bev Bill Allows States To Opt Out Of November Ban
  7. Brewers Association Reimagines 2026 CBC for Post-Boom Years, Sets Stage for Mature Market
View All|Submit News

Promoted PR Posts

Franklin & Sons Appoints New Master Importer to Accelerate Growth

Franklin & Sons Appoints New Master Importer to Accelerate Growth

Ohanafy Appoints Hogan Hagy as Chief Customer Officer to Accelerate Enterprise Growth

Ohanafy Appoints Hogan Hagy as Chief Customer Officer to Accelerate Enterprise Growth

SOLZI Launches Sparkling Espresso Tonic Sweetened with Organic Dates

SOLZI Launches Sparkling Espresso Tonic Sweetened with Organic Dates

ReserveBar and AccelPay Announce Strategic Merger to Advance Digital Commerce

ReserveBar and AccelPay Announce Strategic Merger to Advance Digital Commerce

Proper Beverage Co. Achieves NSF/ANSI 229 Food Safety Certification

Proper Beverage Co. Achieves NSF/ANSI 229 Food Safety Certification

Next Glass Launches PaySmart, a New Low-Cost Payment Solution; Announces $0.26 Per Invoice Payment Promotion for 2026

Next Glass Launches PaySmart, a New Low-Cost Payment Solution; Announces $0.26 Per Invoice Payment Promotion for 2026

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
An error has occurred. This application may no longer respond until reloaded. Reload 🗙