Texas Attorney General Ken Paxton has launched an investigation into Celsius Holdings, Inc., alleging the Florida-based energy drink brand has improperly marketed Celsius and Alani Nu to minors.
Nearly every ready-to-drink (RTD) startup founder hears the same piece of advice: stay narrow, go deep, and prove velocity before you scale. But Saint Spritz went a different direction, and so far, it has paid off.
As ready-to-drink (RTD) M&A heats up, Carbliss is open to potential acquirers, co-founder Adam Kroener made clear Wednesday at Beer Marketer’s Insights spring meeting.
Sunglasses, sunscreen and iced tea. Could Summer Camp's innovative iced tea liquid sticks be a new seasonal staple? We explore.
Recess has made its club channel debut through a new partnership with Costco, where it has launched a 15-pack case of its Zero Proof Mocktails.
The Daily Pour has acquired Whiskey Riot, a leading whiskey festival that travels the country. The deal marks The Daily Pour’s third major acquisition in 24 months as it aims to consolidate the premium spirits events landscape – while growing a non-alc festival as well.
Refreshers, the fruit-forward, functional drinks often with moderate caffeination, is expanding from QSR chains into CPG beverage.
The leading event for the beverage industry takes place in just one week! 650+ decision-makers are already confirmed for June 10 + 11 - founders, investors, buyers, retailers, and operators building, funding, and stocking the next generation of beverage brands. Time is running out to register.
The deal comes roughly two years after Nestlé acquired a 49% stake in yfood Labs GmbH, which launched in 2017 and sells nutritional supplements in 30 European countries across various formats including bars, powders and “complete meal” drinks.
Actor Danny Trejo, best known for playing the titular character in the “Machete” franchise, is now starring in Mountain Dew Baja Blast’s latest national advertising campaign.
Walmart, Morrisons, and Asahi have joined the incredible lineup of retail and investment hosts taking 1:1 meetings at BevNET Live NYC 2026 on June 10 + 11. Walmart is the world’s largest grocery retailer, Morrisons is one of the largest supermarket chains in the U.K., and Asahi is one of the world’s leading beer, spirits, and soft drinks companies.
Right Coast Spirits’ Italian Ice is heating up at Trader Joe's and riding high as in enters its third summer.
Landing at Walmart, one of the largest retailers to establish “modern soda” as a defined shelf set, has helped validate the brand's thesis that functional claims aren't essential to the category.
TRUFF built its reputation by breaking the rules. As the company expands beyond its viral hot sauce with a major rebrand, new product lines, and a retail-focused growth strategy. In this episode, co-founders Nick Guillen and Nick Ajluni talk about how they are scaling the business without losing the edge that made it a phenomenon.
